Grok, Musk’s artificial intelligence will take care of X’s feed

In parallel with this technological innovation, the management announced the definitive closure of X Communities, set for May 6th. The decision arises from a constant decline in the use of the tool, which previously allowed subscribers to be aggregated around vertical and thematic feeds. The company’s strategy now includes a forced migration to XChat, the internal messaging service, where discussion groups will be transformed into collective chats. This is a choice that goes against the trend of the main competitors in the sector, such as Threads and Mastodon, which instead continue to invest in the creation of public community spaces to differentiate themselves from the generalist flow of the timeline.

The change of direction occurs in a climate of strong regulatory and legal pressure for xAI, the company that develops Grok. In recent months, the chatbot has ended up at the center of bitter controversy due to its image generation system, accused of producing pornographic content and deepfakes of a sexual nature. Legislative authorities in several countries have turned the spotlight on the platform’s handling of security, while a group of teenagers recently filed a lawsuit against Elon Musk. The accusation claims that the company’s top management was aware of the risks associated with the “spicy” mode of artificial intelligence, but decided to put it on the market without the necessary protective filters.