Organizations and groups that carry out some cultural activity can acquire tools to turn it into a sustainable business capable of growing and integrating other productive value chains, announced Estela Ortiz, director of Creative Economy of the General Directorate of Cultural Linkage of the Ministry of Culture.
In an interview, Ortiz said that from April 27 to May 18 the call for Creative Economy 2026 will be open, to participate in the innovation laboratory in sustainability processes and models.
“The call strengthens cultural projects in operation through financial support and a capacity-building laboratory to promote their sustainability and impact on the communities,” he commented.
The call offers 30 economic incentives: 10 grants of 100 thousand pesos and 20 of 145 thousand, in addition to access to a capacity-building laboratory and tools to develop a business, administration and marketing model.
“We find it essential to promote social, cultural and economic well-being, as well as the collective development of knowledge. The creative economy is the translation of ideas into goods and services,” he mentioned.
He stated that the laboratory will work on processes and models that consider all phases of the construction of goods and services and the generation of value from cultural activities.
“We want to start a diagnosis at the national level, because although we know that in several states of the Republic work is being done on the creative economy, we do not have an approved definition in the sense of Mexico’s proposal,” said the official.
He clarified that the Ministry of Culture is holding analysis tables on the subject to learn how the development of these programs can be addressed, and above all to provide training and strengthen business management tools.
“In the end it is what closes the gap between artistic production, cultural management and a real offer of services,” Ortiz highlighted.
He indicated that the first edition of Creative Economy seeks to generate a community and make it grow through the exchange of good practices.
“It seems essential to us that the community learns from itself, because it is from the cases of people who have already gone through similar circumstances that this sustainability is achieved to understand what their business model is like, how they are positioning themselves and what gave them that differentiation compared to other similar projects.”
He asserted that sustainability is related to the life of communities, their interconnection and the spread of economic and social well-being.
“What we want is to point out these ecosystems, interconnect and understand how this remuneration is generated for the groups (that carry out the activities) and the communities,” he concluded.