Mid-range cell phones with premium features: what the new Samsung Galaxy A57 and A37 are like and how much they cost

This week two new exponents debut. It is about the Galaxy A57 5G y Galaxy A37 5Gwhich come with an aggressive strategy based on AI, highly fluid screens, greater resistance and extended support. In this note, how much they are available for and how they are configured.

“We seek to ensure that functions that until recently were exclusive to the premium range can now reach a much wider audience. IA It is beginning to become an everyday tool within the mobile experience and the challenge is to integrate it in a useful, simple and accessible way,” explained Mariano Dascanio, product manager. mobile from Samsung Argentina..

The Galaxy A57 5G targets the consumer who prioritizes productivity, mobile photography and long-term durability. The profile fits university students, content creators, young professionals and users seeking benefits close to a flagship (flagship) without facing the cost of a Galaxy S. The added value comes in the slimmer design and smart features.

The chip is a 4-nanometer Exynos 1680 aimed at improving AI, gaming and multimedia editing tasks. The 6.7-inch Super AMOLED+ screen works with Full HD+ resolution, 120 Hz rate and maximum brightness of 1,900 nits.

The photographic proposal is supported by a system of triple camera headed by a 50 MP main sensor, designed to resolve everything from everyday captures to scenes with a higher level of detail. The set is completed with a super wide-angle lens aimed at landscapes or wide shots, while the 5 MP macro sensor allows you to explore textures and objects at close range.

“Devices are built to last, which is why we incorporate up to six generations of operating system updates and security support. We also advance technologies that provide flexibility, such as integration of e.g along with the traditional physical SIM,” said Dascanio.

The IA occupies a rol central in the photographic experience of the Galaxy A57 5G and A37 5G. Samsung combines a revamped ISP, updated hardware and computational processing to achieve brighter images, more accurate portraits and better night shots. The platform Awesome Intelligence It provides generative editing, smart erase, voice transcription and integration with Gemini and Bixby.

The device is equipped with a 5,000 mAh battery compatible with 45W fast charging, enough to cover an intense day of use. Super Fast Charging 2.0 technology also allows you to recover up to 60% energy in just 30 minutesa feature designed for users who depend on their cell phone for much of the day.

Samsung also incorporates a larger steam chamber to optimize thermal dissipation and sustain stable performance during extended gaming, recording or multitasking sessions. Added to this is IP68 certification against water and dust, unusual protection within the mid-range segment.

“What we are looking for is for the consumer to find in each segment a Samsung device capable of offering competitive features, backed by the experience, technological development and trust conveyed by the brand,” said Dascanio.

The Galaxy A37 5G is positioned as the more accessible alternative of the new line and targets the most massive audience within the Samsung ecosystem. The team seeks to balance price, autonomy and connectivity for users focused on social networks, streaming and everyday photography, especially young people and people who renew devices with several years of use.

The terminal uses an Exynos 1480 chip manufactured in 4 nanometers. Samsung maintains a 6.7-inch Super AMOLED screen with Full HD+ resolution, 120 Hz frequency and Vision Booster technology for outdoors. The battery retains the capacity of 5,000 mAh with fast charging.

Photography also revolves around a 50 MP main sensor combined with computational tools that correct lighting, focus and color. In addition, it integrates Circle to Search, AI-powered assistants, automatic image editing and voice transcription. The idea is to bring together utilities that previously belonged to the premium ecosystem.

The distance between the two models is set to performance, visual experience and photo processing. The Galaxy A57 5G elevates the proposal with a profile closer to the premium segment, aimed at multitasking, productivity and content creation, while the A37 prioritizes balance between performance, autonomy and price within the mass market.

In the photographic section, both models incorporate Nightography to improve low-light captures and videos, along with AI-powered intelligent scene and subject recognition tools. The Galaxy A57 5G adds more advanced image processing, capable of optimizing textures, recovering details and reducing digital noise in complex situations.

The Galaxy A57 5G and Galaxy A37 5G do not try to compete solely on price. The real dispute is install AI as an everyday standard within the mid-segment. In a market saturated with similar models, this strategy can make a concrete difference.

Samsung accompanies the launch with a battery of commercial benefits that includes up to 12 interest-free installments and 15% discount for cash payment. It also allows access to the Exchange Plan with used devices of any brand to reduce the final value by up to 35%, in addition to 20% discounts on selected accessories and a 30% discount for six months on Samsung Care+.

The Galaxy A57 5G also includes a screen repair included for one year. Prices? Galaxy A57 5G, 1.299.999 pesos and the Galaxy A37 5G, 1.099.999 pesos.

In parallel with the presentation of the new devices, Samsung also focused on one of the phenomena that has grown the most in the local market in recent years: the advancement of gray market and the informal entry of cell phones from abroad.

“The company’s strategy involves reinforcing the advantages of the official channel through installment financing, replacement programs and after-sales support,” said Dascanio. And he added that, “parallel alternatives usually require payments in dollars and lack commercial benefits or access facilities.”