Life Design Festival 2026: Potenza becomes the capital of communication design

Starting in Potenza (5-6 June 2026) on LIFE Design Festival for its second edition, confirming the role of Basilicata as a new reference point in the panorama of communication design. The FAL Gallitello Terminal is transformed once again into a creative hub, a place of passage that becomes a space for vision, discussion and cultural construction.

For two days, talks, workshops, exhibitions and immersive activities will offer the public the opportunity to explore the present and future of design.

The claim chosen for the 2026 edition “Every gesture leaves a trace” summarizes the mission of the festival: transforming creativity into a conscious act, capable of impacting the territory and generating a new Lucanian design culture.

LIFE was born from the idea that life is a surface to be drawn: each sign is the beginning of something new. In 2025, connections have proliferated; this year, the festival charts its course, consolidating a creative ecosystem that unites local roots and global visions.

Numbers and networks: the leap in quality of the 2026 edition

The 2026 edition marks a significant leap in quality: around 200 participants and over 30 guests of national and international importance are expected, coming from the main verticals of contemporary design. The festival is proposed as a territorial activation device, capable of involving professionals, students, businesses, sponsors and partners, generating extensive intergenerational networking.

The value of the event is supported by a parterre of guests who represent the many souls of design:Design and Creative Direction: Ciarli & Riccardo (Adoratorio Studio), Domenico Loperfido (DUDE Design), jekyll & hyde; Branding and Communication: EGO55, ET Studio, Samuela Vaccari (Cromia Design);Packaging and Industry: Andrea Mastroluca (Auge Design); Digital e Interaction: opposite, Italo Sannino;Design Autoriale e Product Design: Brutto Studio, Mauro Bubbico;Typography and Sign Culture: Zetafonts (Cosimo Lorenzo Pancini & Dario Manzo);Motion and Animation: Riccardo Albertini (Rocketpanda);Research and New Design Models: Be.Family; Training and Editorial Culture: Prof. Henry D’Aguanno.

A tool for cultural development beyond the periphery

LIFE is not just a festival: it is a cultural and professional development tool that brings contemporary visions to an area often perceived as peripheral, offering unique opportunities to students and young creatives. With one social reach estimated up to 500,000 viewsthe event confirms itself as an essential event for those who want to plan the future starting from their own identity.