Christopher Nolan’s The Odyssey is a phenomenon even before its premiere

The film has been awaited like the return of its main character to Ithaca. Here are some examples of how The Odyssey phenomenon has been seen around the world and in Finland.

Method dressing

Representing Athena, the goddess of wisdom and warfare Zendaya29, has been showing up at the film’s promotional events in flashy outfits. At the New York premiere, she wore a white dress with large wings on the back. The suit was designed by the French fashion house Matières Fécales.

Zendaya’s choice of outfit represents the so-called method dressing, where the actress wears outfits that suit her character at parties and marketing events. The phenomenon was made famous a few years ago Barbiestar of the movie Margot Robbiewhen she was seen on a press tour wearing clothes inspired by Barbie doll outfits.

Also Zendaya and her stylist Law Roach are known as masters of methodical dressing. According to them, the wingsuit seen in New York was already chosen for Zendaya two years ago.

A rare film experience

Music and film magazine Variety told Of Nolan fans traveling hours to see The Odysseyn in the form in which the director intended it to be seen.

Christopher Nolan is known as an advocate of film photography, and as in 2023 came out Oppenheimeralso The Odyssey is shot on Imax film.

in Oppenheimer although a regular film camera was also used. The Odyssey has been filmed from start to finish with an Imax camera as the first feature film in the world.

“The sharpness and clarity and depth of the image are unique,” says Nolan himself described 70mm Imax experience.

“It gives the impression of the fabric disappearing. It’s like a 3D image without glasses.”

There are very few cinemas that show 70mm Imax film. That’s why the most dedicated viewers are ready to drive for hours or fly to the other side of the country to see a movie in a rare film format.

“It was total chaos. I’ve never seen so many people in the lobby on a weekday,” said a viewer interviewed by Variety who was trying to buy a ticket at a movie theater in New York.

A hit in Finland too

Finnkino’s Nordic PR manager Irene Hernberg answers the phone in Oslo, where there is a party The Odysseyn Norwegian premiere. On Wednesday, the Norwegian Viking ship Draken, which was involved in the shooting of the film, arrived at the place.

Along with filming, Nolan is known for his preference for real sets and practical effects over digital technology.

According to Hernberg The Odyssey has pre-sold in Finland as well as Nolan’s previous film Oppenheimer three years ago.

“Nolan’s direction always attracts a lot of attention. Such films are of course very important for theaters.”

Finland’s only Imax theater is located in Finnkino Itis in Helsinki. in Finland The Odysseyn However, Imax screenings are laser projection screenings, not 70 millimeter Imax film screenings. Most of the Odyssey screenings on the hall’s first afternoon are almost sold out in advance.