PHotoEspaña renews its collaboration with Purificación García and calls for a new edition of #EncuentraTuCubo

PHotoEspaña has renewed its collaboration with Purificación García in 2026 and has launched a new edition of the photography contest ‘#FindYourCube’an initiative that has been promoted for more than a decade with the aim of promoting visual creativity around the Cube, one of the brand’s hallmarks.

As reported by the firm, the Cube represents in its imagination “an attitude, a different look and a code of graphic expression” that has accompanied Purificación García since 1998. In addition to a geometric shape, it stands out for its “pure, symmetrical and minimalist” design, conceived as a “logo not a logo” and as a way of understanding the world from geometry.

The contest will remain open between August 8 and 23 and participants will be able to share their proposals on Instagram or TikTok using the hashtag ‘#FindYourCube’. The call is promoted by the accounts of Purificación García, La Fábrica and PHotoEspaña.

The initiative is aimed at amateur and emerging photographers, to whom it offers the possibility of approaching the PHotoEspaña festival, develop their creative abilities, give visibility to their work and access the experience of professionals linked to the contest.

Once the participation period has concluded, the organization will select three finalist projects. Subsequently, the public will decide through an open vote which of them is the winner.

The author of the winning proposal will receive as a prize a registration fee to take the PHotoEspaña Master online, as well as a special recognition from Purificación García.