The new EU packaging rules are ringing alarm bells for retailers. From today onwards, retailers will have to fulfill additional obligations if they send new packaging with their logo directly to customers.

You must Documentation for packaging material submit. If it comes into contact with food, they have to too Prove safety. Industry representatives criticize that the documents and knowledge are usually not available to retailers Alexander Beautiful of the Austrian Chamber of Commerce (WKO). The aim of the regulation is fundamentally welcome, but the implementation was completely unsuccessful, says Smuk. Brussels also believes that the industry is sending the industry into packaging chaos Rainer Willchairman of the trade association.

Authorized representative mandatory

Goods are delivered directly to customers EU-Ausland If traders do not have a branch there, they must also appoint an authorized representative in each EU country to which they deliver, who, among other things, acts as a contact person for the authorities there.

In some countries this is within the framework of the extended producer responsibility (EPR) and the reporting of packaging quantities to waste disposal companies has already been planned, according to the Chamber of Commerce. But in many cases that didn’t work and caused problems. Now the system is being implemented across the board in all member states.

Disadvantages for little ones

According to the WKO, such an authorized representative could cost several hundred euros per year. Opening up new markets is becoming de facto impossible for many small businesses.

Fixed costs Trade association manager Will also criticizes that compliance with the requirements could quickly be higher than the sales that a small Austrian retailer achieves in another EU country: “The internal market is being reduced to absurdity.”

By Editor