Austrians want luxury, but as cheaply as possible

The new year has begun and with it the booking time for this year’s summer vacation. And they are already standing out Travel trends for 2025 ab.

At the tour operator Dertour Austriato which the brands Billa Travel and Transair the demand for luxury travel has increased in the current season. And that doesn’t just apply to the hotel category, business flights are also being requested much more frequently, says Dertour Austria’s managing director Martin Fast in a press conference with.

All-inclusive vacations are also booming: “Customers are willing to spend a little more money if everything is already covered on vacation,” says Fast.

High-priced destination

The luxury trend is also reflected in the Dertour ranking The Top Destination low. While in the summer of 2025 the countries on the Mediterranean (especially Greecedie Türkiye and Spain) are the most popular among Austrians, the high-priced ones are in fourth place this year Maldives.

The luxury destination, which in the past was particularly popular in winter, is now also the destination for many summer holidays.

And although Austrians are placing increasing emphasis on quality and luxury when planning their vacation, they are still particularly price-conscious this year.

Like a study of Market research institute Ipsos showed that more than half of those surveyed in this country choose their holiday destination based on the value for money out of. For seven out of ten Austrians, price is the main factor that influences the booking decision.

Savings tips for vacation

In addition to early booking, the Dertour boss has other options Tips for the cheapest possible trip: Hotels that are not located directly on the sea would often be significantly cheaper than those located directly on the beach.

Those who travel flexibly can also save money, for example by flying there and back on Friday instead of Saturday.