Digital marketing company Skai, formerly known as Kenshoo, has laid off about 20% of its workforce (about 100 people), mostly in Israel.
The previous round of layoffs took place in 2024, when about 80 employees were laid off. This time, the company attributes the cuts to the impact of AI on its operations.
The company said that “over the past year, it has launched a number of AI-powered products and made changes in the way it operates and operates to accommodate new technologies, most notably AI,” and that “after careful analysis and planning based on the results, the company has decided to undertake a major restructuring to ensure the transition to a format that meets the demands of the current era.”
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