Nokian Panimo makes a big investment – The company considers this to be its trump card

Nokian Brewery informs that the total investment of 7.0 million euros includes alcohol removal equipment, equipment for the production of oxygen-free water, eight new fermentation tanks and a special tunnel pasteurizer.

“We are expanding into non-alcoholic beers, because they are the only product group in beer whose demand is increasing. Non-alcoholic beer is a really big deal for us in terms of growth,” explains Nokian Panimo’s CEO Janne Paavola.

“Alcohol removal under low pressure at a low temperature means that the taste changes are very small. This way we are able to make completely alcohol-free 0.0% beers,” Paavola answers Kauppalehti’s question about the details of the investment.

Nokian Panimo holds this hard-to-reach zero line as its trump card. That’s why it ended up with German equipment, which can only be found in international brewery wastes: thanks to it, the alcohol leaves, but the taste of the beer remains.

A record number of new products

The investments are scheduled to be completed in early 2027. The store’s customers are told that the new alcohol-free beers will hit the shelves in the same year.

The biggest winner Brewery union the statistics include non-alcoholic beer, the sales of which will increase by as much as 10 percent in 2025. Nokian Panimo is pleased with the information, as it is looking for a double-digit turnover percentage growth every year.

“Even though we didn’t have alcohol-free beer yet, our sales volume grew tremendously by more than 22 percent between January and March. Our beer sales volume grew by more than 23 percent at the beginning of the year, when the Finnish beer market otherwise declined,” says Paavola.

Menekki also explains that the beginning of the year coincided with the biggest launch of new products in Nokian Panimo’s history. A total of fourteen new products were brought to store shelves.

Big in relation to turnover

All in all, the opening is significant because Nokian Panimo’s beer fermentation capacity will increase from the current 8.0 million liters to around 13.0 million liters per year thanks to the investments.

“The investment of seven million euros in relation to last year’s turnover of thirteen million euros is really tough. A hugely significant investment in terms of future growth,” explains Paavola.

The goals of Nokian Panimo’s initial public offering in 2025 were precisely to accelerate growth and finance the investments required by growth. The investment described now is a continuation of exactly that.

“We will invest heavily in growth in 2024 and 2025. The pace of investment will accelerate in 2026, but new investments will not put us in debt,” Paavola mentions.

A new production building is going up

New equipment and increasing production volume require more space. At the end of June, the construction work of a new production building will start in the area of ​​Nokian Brewery.

Paavola says that the new building is needed because of other investments. Roughly broken down, the investments include factory building, brewing equipment, additional capacity, electricity, cooling and automation.

With investments, the company intends to improve energy efficiency, increase the cooling capacity of the manufacturing process, and enhance process automation.

Nokian Panimo has already said before that it is investing in a fermentation tank hall and fermentation tanks. It has also talked about a new packaging line to increase canning capacity.

The tip will be used for investments

In the spring 2025 initial public offering, Nokian Panimo collected net assets of around 8.6 million euros. In autumn 2025, it decided to invest in two new fermentation tanks, and before that it had commissioned a new logistics center.

“The logistics center of more than four million euros was financed with a bank loan and income financing. Anti-funds have not yet been used for it,” notes Paavola.

In connection with the listing, Nokian Panimo told about investment plans of a total of ten million euros. It is currently finishing them.

“Growing a brewery is very capital-intensive, because especially brewing beer requires a lot of equipment,” says Paavola.

In the spring 2025 initial public offering, the subscription price of a Nokian Panimo share was 2.50 euros. The demand was so strong that the offer was oversubscribed. In recent days, the share has been traded at the same price of 2.50 euros, even though the brewery is growing and making strong profits.