The new Facebook badge to unmask fake profiles

Meta has announced the launch of Facebook Verified, a new one free badge which certifies the authenticity of personal profiles on the platform and to combat the phenomenon of fake accounts.

The initiative aims to offer users a simple way to know if there is a real person behind an account, in a context in which they artificial intelligence tools they make it increasingly easier to create false or artfully constructed content, profiles and messages.

How the new Meta badge works

The verification takes place through a breve video-selfiewhich is compared with the photos already present on your profile to confirm your identity. The procedure it is free and generally takes a few minutes. To get the badge, users must be at least 18 years old, comply with the standards of Meta community, in particular the rules against fraud, scams and deceptive practices, and not display behavior deemed inauthentic. The system is confidential you have personal profilesi.e., at least for now, it is not available for Pages nor for accounts in Professional Mode.

The stages on Facebook

Meta explained that the release it will happen graduallystarting from a few selected markets, with the aim of subsequently extending the service globally. Once verified, the badge will initially be visible on Marketplace, Facebook Datingyesi Groups and south user profile. In a subsequent phase it will also be extended to published posts nel Feed. The verification is free and is carried out only once. The company emphasizes that the badge only indicates that the profile belongs to a real person who has completed the verification procedure and meets the security requirements set by the platform.

However, it does not represent an approval of the user by Meta nor a guarantee on the its reliability.

A necessary means against fakes

According to Meta, the introduction of Facebook Verified responds to necessity to distinguish real people from the profiles created or managed with the help of artificial intelligencestrengthening user trust in interactions on services such as Marketplace, Dating and Groups.

The announcement comes after one spot spread and publicized by Meta in recent days in which it was reiterated that they were still people (“people”) to be at the center of the company’s projects. “Meta has always believed in giving people the power to share, connect and give shape to own world in any way they like,” he wrote Mark Zuckerberg on Facebook. “As we enter this new phase of artificial intelligence, we continue to believe that the future it should be for everyone. Our goal is to provide each person with the tools to fully express themselves your potential and ensure that the benefits of technology are accessible and distributed to everyone.”