MSB makes its mark with a comprehensive digital banking ecosystem

The launch event was held on September 25, at MSB’s new Headquarters (Hanoi). Here, the bank arranges an experience space “MSB Digital Universe”, where guests can learn about the features of the two platforms through interactive screens and technology demonstration activities.

At the event, representatives of MSB’s board of directors shared about the journey of building two platforms MSB Digital Bank and MSB Business Banking. Within the framework of the project, the bank has redesigned nearly 40 closed customer journeys and digitized about 70% of internal processes.

A bank representative said that instead of developing alone, the bank simultaneously put two digital platforms into official operation to completely solve the financial problem for both key segments.

For the individual segment, MSB Digital Bank is envisioned as a smart financial “assistant”, integrating needs from daily transactions, card management, credit, insurance to the shopping ecosystem on Marketplace and earning points to redeem MSB Rewards gifts.

The application is built on the Backbase platform, and integrates security technologies such as FIDO, face authentication and Bshield. According to the bank, these technologies are used in the authentication process, account protection and support for personalizing the user experience.

Meanwhile, MSB Business Banking was born to solve complex operational problems of the business community, from business households, small and medium enterprises (SMEs) to large enterprises and FDI sectors. The platform integrates credit and non-credit operations, allowing businesses to perform many tasks such as opening accounts, granting credit, payments, disbursement and cash flow management in a digital environment. FIDO, ePay biometrics, OCR and SmartCA technologies are applied in the authentication and transaction processing process.

Sharing at the event, Mr. Vu Ngoc Bong Lai, Director of MSB’s Strategy and Innovation Division, said that putting the two platforms into operation is a strategic milestone, realizing MSB’s long-term vision of creating a smart financial ecosystem and enhancing digital experience for customers.

“We aim for a seamless, smart and safe financial journey for customers, whether individuals or businesses,” Mr. Lai said.