After clothes and jewels Chiara Ferragni lands in the world of perfumes. Angelini Beauty SpA, part of Angelini Industries and leader in the perfumery, skincare and suncare sectors, and the well-known entrepreneur-influencer, have announced the worldwide exclusive license agreement for the production, distribution and promotion of the first line of fragrances of the same name brand. The first Chiara Ferragni perfume will be launched in 2023. “We are very proud – declares Llui’s Plà Fernandez-Villacanas, President and CEO of Angelini Beauty Spa – of the collaboration with Chiara Ferragni, a digital entrepreneur who in recent years has been able to combine a unique style with an innovative entrepreneurial approach.
“The meeting between our DNA and Chiara Ferragni’s ability to interpret the desires of ‘digital natives’ – continues Llui’s Plà Fernandez-Villacanas – becomes the basis of this new project inspired by an idea of the future in the sign of inclusiveness, uniqueness and freedom of self-determination for each one.
The agreement, which marks Chiara Ferragni’s debut in the fragrance sector, underlines Angelini Beauty’s ability, as an industrial partner, to interpret the expression and personality of the brands it produces, also thanks to its experience in positioning and in selective distribution in international markets.