Coca-Cola, Philip Morris and BBVA, and more women in strategic positions

Philip Morris International (PMI), parent company of Massalin Particulares, appointed Demian Pintos as new general director for Argentina, Uruguay, Paraguay, Chile and Bolivia. Pintos, 44, is an Industrial Engineer and holds a Master’s Degree in Business Administration (MBA) from the IE Business School in Madrid. With more than 12 years of experience at Philip Morris International, he held executive positions in commercial areas of the company in Mexico and then at the company’s headquarters in Switzerland. Prior to joining the Argentine subsidiary, Pintos served as General Manager of PMI Bulgaria. Before joining PMI, he held leadership positions in Marketing at Procter & Gamble in Europe.

Holcim Argentina appointed Marilina Moro as the new head of Decarbonization, a key role in the implementation of sustainable strategies within the company. Marilina is a Chemical Engineer, graduated from the National Technological University. In her new position, she will report to the Director of Operations of Holcim Argentina, Gerardo Kemnitz, and will be responsible for leading initiatives to reduce the carbon footprint and promote sustainability in all of the company’s operations. Moro has a outstanding career in process engineering, continuous improvement and team leadership, with a special focus on the rational use of resources and sustainability.

Juan Gil Libarona was appointed General Manager of BBVA Insurance in Argentina Gil Libarona, who has held the position since 2011, is replacing Gastón Schisano, who has been in this role for the group, and is completing 26 years of work with important commercial achievements for the group. Gil Libarona has a solid track record in the BBVA group, with more than 20 years of experience in the company. He joined BBVA Consolidar in 2004, where he led the planning and management control area until 2013, when he moved to banking to cover different roles in the Finance area. Juan is leaving his role as Chief of Staff of the President at the bank to take on this new challenge at BBVA Seguros. Juan Gil Libarona has a degree in Economics from the University of Buenos Aires and a postgraduate degree in Economics from the Torcuato Di Tella University.

Coca-cola appointed Antonella Pelizzari like new Senior Director of Public Affairs and Government for Argentina and Uruguay. With more than 10 years of experience in government and international relations, Antonella is a specialist in political advice. She stands out for her positions in the public sector, having experience as an Expert Advisor in International Relations for the Secretariat of Strategic Affairs of the Nation, and in international organizations such as the Organization of American States (OAS), the International Labor Organization (ILO) and the Economic Commission for Latin America and the Caribbean (ECLAC). She has also worked as a consultant in the private sector, as well as a researcher and university professor.

Strengthening its commitment and recognition of female leadership, Coca-Cola announced a new Communications Manager in Argentina and Uruguay. With more than 20 years of experience in Communication, María Inés Lespiaucq is a specialist in Institutional Communication, with experience in the public and private sectors. Among his experience we can highlight leadership positions in the area of ​​Communications for companies such as Natura, Avon and also at the National Institute of Social Services for Retirees and Pensioners (PAMI).

Schneider Electric, a leader in the digital transformation of energy management and automation, announced today Arthur Wong like new Chief Marketing Officer (CMO) for South Americaa position in which he will be responsible for developing and executing the brand and marketing strategy in the region. Arthur comes to Schneider Electric with the mission of raising awareness across the company’s entire ecosystem of customers and partners of the need to have clear objectives in relation to decarbonisation and energy efficiency. “My goal en Schneider Electric It consists of uniting progress and sustainability with energy management technologies y automation. Argentina and the world have an urgent need to promote more and better sustainable initiatives taking into account the current climate change scenario, in which greenhouse gas emissions are expected to be 2% lower than 2019 levels in 2030,” said Arthur.

Carolina Goodacre has been appointed as Marketing Director of Arredothe Argentine chain specializing in bedding and decoration. A graduate in Marketing from the University of Salvador, the executive has an MBA from the University of San Andrés and 20 years of experience in sectors such as technology, sports, e-commerce and retail. Previously, she served as senior category manager at Samsung and LG; senior brand manager at Adidas. For the past five years, she has lived in Panama, where she held the position of Regional Director of Brand and Communication for Reebok for Latin America.

At the company of Financial services company Inviu has appointed José Miguens as CEO. The executive – who is a founding member of the company since the start of its operations in 2021 – will have the challenge of continuing the regional expansion of Inviu, which already provides services to financial advisors in more than ten Latin American countries. The executive comes from managing the Operations, Commercial, Business and Marketing teamsBefore joining Inviu, he was a strategic consultant at McKinsey & Company and led Service Operations projects in the financial industry. He holds a degree in Industrial Engineering from the UBA.

Datco Groupa regional infrastructure services, consulting, and technology and communications project management company, has appointed Marcelo De Carli as General Manager of Velocom and Datco Soluciones, two North American companies specialized in direct connectivity that were acquired by Datco in 2001. De Carli worked at Grupo Telecom for more than 15 years, where he stood out for his role in the creation of Personal, the group’s mobile telephone company launched in 1996, of which he was CEO until 2003. In 2009, he joined Grupo Datco’s senior management team, from where he led various strategic projects for the company.

Motorolathe cell phone company of the Lenovo group, appointed Brazilian Alessandra Barcala as Marketing Director for Latin America. The executive has worked in large technology and consumer companies, such as Amazon, Lenovo and Samsung. Born in Rio de Janeiro and living in São Paulo, she has a degree in Communication and Advertising from the Universidade Federal do Rio de Janeiro and a master’s degree in Marketing from Fundação Getúlio Vargas.

The multinational Verisure Alarms has a new general manager. This is Florencia Mariko Tsuji, a graduate in Business Administration from the UBA and a graduate in Planning and Strategic Projects from the Adolfo Ibáñez University. The executive has been working at the company for almost eight years and held roles such as Director of Customer Marketing, Experience, Strategic Planning and Business Acceleration at Verisure Chile. She will replace Raúl Sias, who will take over as Director of Special Projects at Verisure Latam.

Plaza Logística promoted Nicolás Mesa to the position of financial directorWith experience in financial structuring and capital markets, the executive worked as head of the Financial Structuring and Capital Markets Department at YPF and in the investor relations area at Edenor. He holds a degree in Economics from the Catholic University of Argentina, and a master’s degree in Project Evaluation from the University of CEMA. The CFO position at Plaza Logística had become vacant following the appointment of Ramiro Molina as CEO of the company.

Gire SA, the group that owns Rapipago, Gire Soluciones and DUCIT, share the recent incorporation of Santiago Douton as your new Director of Technology and Operations. With a vast experience, he joins to accompany the group and its different brands. Santiago has More than 25 years of experience in multinational companies and start-ups in the region in the information technology, high-tech, telecommunications, fintechs and online services industries. His specialties include Business Development, Planning, IT and Operations, Sales and Marketing. Throughout his professional career, he has worked for corporations such as Andersen Consulting, McKinsey & Co and Microsoft, and also founded his own online insurance startup. He also has experience in the public sector, where he served as executive director of the Foreign Trade Single Window of the Argentine Republic a few years ago.