Olivia Rodrigo unveils Serena Joy, a song that defends women’s rights

American pop star Olivia Rodrigo has just released her song about women’s rights, Serena Joy. The singer chose an original launch campaign with only 500 CDs on sale in the small music store. Analog Record Shop in Orange County, California. And this, a few days before the opening of its 100% female festival on August 29, near Los Angeles.

At 23, the young woman who is now a figure on the international pop scene, continues to create to defend women’s rights and freedoms. For her song, Olivia Rodrigo was directly inspired by the character of Serena Joy Waterford from the dystopian novel by Margaret Atwood, The Scarlet Handmaidpublished in 1985. This title perfectly sums up the singer’s motto. It particularly addresses the hypocrisy of conservative women. Part of the profits from the sale will go to an association defending women’s rights.

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During a previous interview, Olivia Rodrigo had specified that she had a piece that was particularly close to her heart but which could not be added to the album because the story did not correspond to the theme of the compilation. If the title is not yet available for streaming, Olivia Rodrigo should perform it on the stage of her 100% female festival, Daisy Chain Fields .

The event, entirely dedicated to female artists, must therefore begin on August 29. Chapell Roan, Katseye but also Mitski are the headliners of the program of celebrations.