Lorenzo ‘Jova’ Cherubini, the greatest cyclist of Italian artists, signs the theme song for the one hundred and seventh edition of the Giro d’Italia which will start from Venaria Reale (Turin) on 4 May 2024 to arrive in Rome on 26 May, and will be broadcast in directed by Rai (TV, Radio and RaiPlay). Jovanotti’s theme song – we read in a note – represents a significant moment in the promotion of the Corsa rosa.
Rai is proud to collaborate with a great creative talent of the caliber of Lorenzo Jovanotti, a great fan of the Giro.
The operation was coordinated by the creative area of Rai’s Communications Department, confirming the company’s commitment to supporting initiatives that are always innovative and of value for the public.