An electric car charging market is on the one hand under a cloud. Although in Israel, more than 170,000 electric cars are already traveling, the growth rate has dramatically slowed this year, with the electric market sales in the new vehicle sales dropped from 25% in 2024 to 15% in the first quarter of 2025, so that less customers join the market. In addition, the state budget does not include budgets for government subsidies this year for the establishment of additional positions, given in the past.
On the other hand, a boiling electric car charging market. Reports of the 2024 charging companies have shown that Paz has already recorded profits from the rapid charging activity at its stations, and on (Afun) has greatly reduced its losses. In addition, in recent days, Parisby (Carasso Motors), Renault, Nissan, Cherry, Dachia, Infinity and Alpin, negotiated to purchase 50% of the Sonol EVI charging company, the share of an energy economy in the company, in the amount estimated at tens of millions of shekels, after last year purchased the control of Gini.
“This field is an investment intestine, it is long -term, if you do not believe in this area, do not be in it. We are very believed in this area, continue to invest in it, we have already invested tens of millions in infrastructure and continue to invest. In the sale of electricity, through a connection to those who already sell thousands of trams and plug -in vehicles a year, especially of Chinese Cherry.
The beginning of the year marked a slowdown in electricity sale. What will you assess their market share in 2025?
“At the moment, only about 4% of all cars in Israel are electric. It’s a bit. We need the market to reach 30% this year. Return them.
The second wave of customers now comes, who do not necessarily have permanent parking and dependent on the public network, this is one of the reasons for slowing down sales
“This is true, and there is no government encouragement for purchase, and this is also impairing sales. Raising the purchase tax this year was too early, it should have happened after there is more electricity on the road. What has changed this year to the better is an increase in electrical purchases by leasing companies for their customers, and we are preparing to address it.”
“We are in the last stages for the launch of electric fuel, which will operate as there are gasoline vehicles today. To charge in public positions.
There is still no solution to the problem of vehicles that occupy charging positions – between these gasoline vehicles and those who have finished claiming and not evacuating the position
“We are working on a solution for this, with cameras that will help the local authorities enforce, and on the other hand the possibility of connecting customers to a slow charging position at 7pm, and start charging at 23:00 when the rate is cheaper, and pay less.”
The Ministry of Energy is trying to promote the series in the field, demand a license from any charging company with a duty of compliance with service requirements, one app that will allow payment to all companies and the possibility of paying credit card positions.
“License and service requirements are a welcome thing. You owe a service center, owes a certain capital, must give guarantee. It is important to put them all in the same standards of competition, which seems to be a neat market. Big companies, we and must say that the great competitors, too, do it, and if there is a competition that does not meet these standards, it harms the whole market.”
“The idea of one app for everyone is less sympathetic. Increase a mediator between me and the customers will only cost them more, because the mediator also has to live from something and he does not know how to provide service like the big companies that have built the infrastructure here and strengthen it. We will support credit cards.
In the meantime, a state budget has been approved again without financing a government subsidy of establishing additional positions
“If there is no budget for charging infrastructure, at least don’t raise the purchase tax and the licensing fee.
There are still quite a few quick positions with only 50 kWh, and you don’t even see super -ultra -speed positions of 360 kW
“We are already installing only 180 kW ultrasonic positions and now I even brought a 240 -pound position. The Electric Company is limited to the Ampa that it provides me at the same point, so instead of a 360 -pound position, I prefer to put two 180 and serve more cars at the same time.
And yet, charging costs are too high, there are companies that charge NIS 3 per KGs, with about 60 cents in the house. When will public charging prices be dropped?
“As more cars, infrastructure costs will be divided and more prices can be divided. It is a matter of demand and supply, and currently there is more than demand. More cheaper trams. ”