Xbox CEO Asha Sharma believes Game Pass has ended up being “too expensive” for gamers

The head of Xbox, Asha Sharma, considers that the subscription service Game Pass has ended up being “too expensive” for players after the increases experienced in the last two years, which anticipates work to “improve the quality-price ratio.”

Sharma has been CEO of Microsoft Gaming for a few months after the departure of Phil Spencer, who announced in February that he was leaving due to retirement. One of the outgoing CEO’s bets was the promotion of digital and cloud gaming, with Game Pass at the center.

Game Pass is currently available in three plans: Essential, Premium and Ultimate, and in addition to a game library, give access to unlimited cloud gaming and to offer other benefits.

However, the service has undergone two reorganizations with subsequent price increases in less than two years, which has led to the Essential plan currently costing 8.99 euros, the Premium plan 12.99 euros and the Ultimate plan 26.99 euros.

“Game Pass is fundamental to the value of games on Xbox. It is also clear that the current model is not the definitive one“, indicates the directive in an internal circular sent to Xbox employees that has been accessed by The Verge and collected by Europa Press.

In this text, it is also said that “in the short term, Game Pass has become too expensive for players, so we need better value for money. “In the long term, we will evolve Game Pass into a more flexible system, which will require time to test and become familiar with it.”

The new directive has plans for Game Passjudging by what was expressed in the memorandum, but it is not specified whether they will involve a reduction in prices or the addition of additional features and advantages that help make its current cost more attractive.