IT: Bazzi (Assist Digital), ‘our strength is competence and organizational capacity’

“The relationship between people and technology was not born with artificial intelligence, but was born with the evolution of man. Let’s think, for example, of industrialization or the entry of the computer into the company. These steps have both a technical, cultural and organizational aspect. Assist Digital responds to these needs with strong technical expertise on solutions and their evolutions, which today trace an exponential curve, and with an organizational capacity that ensures the introduction of technology while redesigning roles and responsibilities in the processes of the organization. Finally, we need to help people adopt new ways of working thanks to digital.” These are the words of Alberto Bazzi, head of Cx strategy & technology Assist Digital, on the occasion of the 2026 edition of the Information Technology Forum of Italian Communication today in Milan, the annual reference event for IT and new digital intelligences.