Tim Cook expresses his enthusiasm for his new role at Apple and John Ternus advances new developments in AI to “change the world”

The still CEO of Apple, Tim Cook has expressed his enthusiasm for his new role in the company as executive president starting in September, when he will be replaced by John Ternus, who has anticipated innovations in artificial intelligence to “change the world once again.”

After the announcement of the changes in Apple policy Cook has maintained a internal meeting at the company’s headquarters in Cupertino (California, United States) with his successor to detail to employees how the transition as well as the company plans in this new stage.

During this meeting, reported by Bloomberg, Cook announced that enjoys good health and that he intends to serve in his next position for a long time. “Apple will be my top priority. It is my essence, and I cannot imagine doing it any other way,” he said.

Furthermore, he stressed that he will support Ternus and offer his “knowledge and experience” when requested. Regarding the transition, Cook has indicated that he has waited to reach a point where the business had to “do great”, that the Your product roadmap had to be “amazing” and? Ternus was prepared to take the reins.

In this context, it is worth mentioning that Apple obtained a net profit of 42,097 million dollars (35,184 million euros) between the months of October and December 2025, 15.9 percent more than in the first quarter of the previous year.

THE PLANES OF JOHN TERNUS

For his part, the company’s next CEO, John Ternus, focused his speech on the role that artificial intelligence will have within Apple. “I assure you that we are about to change the world once again,” he said.

Ternus has indicated that AI is going to have a “almost unlimited” potential, which will allow you to continue discovering new possibilities to incorporate into your products and services. “I’m very excited about what that will mean for our users,” he said.

Ternus’s words come at a time when Apple is behind its competitors in the field of AIsince it has not yet been able to develop its own advanced model, and depends on an agreement with Google for the renewal of the Siri assistant.

Although Cook’s successor has focused especially on AI, he has also spoken about other topics, such as device designwhich he considers “fundamental” for the brand. “Apple has brought truly incredible design to more people than any other company in history,” he said.