Raphinha is the new global ambassador of realme

Raphinha, who grew up as a footballer in the Avaí Futebol Clube before establishing himself in the top European leagues, was selected not only for his performances on the pitch, characterized by speed and offensive creativity, but also for his extra-football profile, marked by his commitment to social projects dedicated to fragile communities.

The partnership aims to leverage football as a global communication tool. For new generations, sport represents a language of identity and belonging, values ​​that the technology sector seeks to reflect through the design and innovation of its devices.

“I’m excited to join realme at such a special time for football. We share the same energy: connecting with a new generation who lives this sport with passion, authenticity and without limits. I know there are very inspiring things coming for fans and I’m proud to be a part of this story”, Raphinha said.

The project will develop through the “Make it Raphinha, Make it realme” campaign, a creative concept that parallels the athlete’s talent with the technological ambition of the brand. The story is inspired by the so-called “R prophecy”, a symbolic reference to the great icons of Brazilian football, aiming to motivate users to overcome their personal and professional limits.

“Raphinha knows well what it means to wear a heavy shirt, combining style and performance at high levels, and now the ‘r’ of realme takes to the field alongside him, because it represents exactly what we are. At a time when global attention towards football is growing rapidly and with realme set to make its mark in June, the timing couldn’t be better. Let the game begin”, said Kevin Wu, CMO of realme Italy.

The collaboration includes a series of multimedia activations that will accompany the public towards the next World Cup, inserting the brand into the cultural and sporting debate surrounding the event.