Motorola bets on design with its new high-end cell phones: this is the Razr 70 and Edge 70 Pro

After its global presentation in Los Angeles and awaiting its arrival in Argentina at the end of Maythe company deepens a strategy that seeks give your phones an identity which, over time, became more and more uniform.

The result with the folding of this this year, as well as the line Edgeis an attempt to break with the homogeneity of today’s products, where Apple y Samsung They are leaders, and strengthen personality of its premium families.

This is how he explained it Ruben Castanoglobal head of design and “Lifestyle Tech” at Motorola: “All phones are black rectangles“Faced with that, the response aims to build products with personality, where color, materials and textures are not a detail, but the starting point.

“Devices are personal objects, so they have to express something“, he summarized in dialogue with Clarion.

In a market where more brands are systematically betting on folding phones – Apple is going down that path -, differentiation is key. Motorola understands that it is not enough to innovate in format, it must also be done in experience.

In that search that began with Pantone For four years, the design of its premium cell phones no longer fits the productbut rather it is defined from the beginning, in conjunction with engineering.

In that scheme, color takes center stage. The company detected that, especially among younger users, it is the first factor of choice, even above technical specifications.

For the construction of identity, another of the objectives of these devices, also they worked on the textures. For this reason, these new foldings have finishes that seek to generate a emotional connection with the user.

The result is seen especially in the Razr 70 Ultrathe most ambitious folding cell phone in the line. The top of the range looks in two completely different versions, one with a texture of blue alcantara (PANTONE Orient Blue) finely embossed and another with a finish of natural wood veneer (PANTONE Cocoa) with a darker shade than the 2025 version.

Its strategy combines hardware, artificial intelligence and design. The Razr 70 Ultra adds power with the Snapdragon 8 Elite processor, 12 GB of RAM, camera improvements with 50 MP sensors and advanced video capabilities with Dolby Vision. To this we must add its 4-inch external screen —one of the largest in the segment— which makes it easier to use the phone without having to open it.

More technically limited but under the same logic, the Razr 70 has variants that include finishes similar to leather (PANTONE Sporting Green), acetate (PANTONE Bright White) or fabrics (PANTONE Hematite), which gives it a elegant appearance.

Among their new features, both models have new features in the video camera mode. With a simple twist of the wrist, users can zoom in and out fluidly while recording. It also automatically identifies and zooms in on your subject, offering the perfect combination of nostalgic controls and smart functionality.

In another more traditional format, the new Edge 70 Pro not only aims to be one of the most advanced devices in its category, but also one of the most distinctive in terms of design.

At just 7.19 mm thick, the Edge 70 Pro is positioned as the model thinnest and lightest in its segment. Nor does it neglect the technical section: 6.8-inch AMOLED screen with 144 Hz, extreme brightness, 50 MP quad-camera system, 6500 mAh battery and MediaTek Dimensity 8500 Extreme processor.

Its launch is part of the new approach “Collections by Motorola”a strategy that takes elements from the fashion and industrial design to transfer them to the world of technology.

In this way, the model with type finish thisfor example, opts for a smooth and refined surface. The one of madera naturalhighlights unique grains; while the one inspired by lana It provides a warm and sophisticated feeling. He acetatemeanwhile, introduces brilliance and uniqueness.

The palette, again in conjunction with Pantone, reinforces that identity: shades like Cocoa Cream, Orient Blue, Lily White and Zinfandel not only seek to differentiate themselves visually, but also to convey specific emotions. Colors that follow global trends

Another point that Motorola emphasizes is the integration between design and engineering. The materials must not only be attractive, but also durable. For this reason, the development is carried out together with suppliers from the early stages, seeking to meet standards such as resistance to water and dust.

“If we don’t create something new, it doesn’t make sense”, summarized Castaño.

In a market where technical differences are narrowing, Motorola’s strategy for design appears as a way to recover identity. And, along that path, the cell phone stops being just a tool and becomes something closer to a personal object.