Spotify will tag artists with AI-generated identity with the ‘AI Persona’ label and exclude them from the algorithm

Spotify has announced that it will brand artists with a new ‘AI Persona’ label whose identity has been generated with Artificial Intelligence (AI) on the platform and will exclude them from the recommendation algorithm.

Until now, to differentiate real artists from AI-produced music, the streaming platform offers verification badges for artists, which indicate that the profile in question represents a real person with their own content, guaranteeing that it meets the platform’s authenticity and trust criteria.

Now, Spotify has expanded the options to discern between content from real artists and synthetic music, with a new ‘AI Persona’ tag which will be granted to those profiles whose identity has been generated with AI.

“Listeners have made it clear to us that they don’t like coming across an artist profile that looks like a real person and then discovering that identity is actually generated by AI,” Spotify says in a statement on its website.

To solve this situation, the new ‘AI Persona’ label will begin to be applied from mid-September with some artists, and can be seen both in the profile and in the playlists and search results.

Specifically, it will begin to implement in those artists created with AI who have reached certain audience levels, so that these tags cover the vast majority of artist profiles that users visit.

Likewise, and by default, the music platform will not include music created by ‘AI Personas’ in their editorial or algorithmic recommendationswhich will make it difficult to find this type of content.

“Spotify’s programming is focused on giving visibility to the music of authentic artists who are building a professional career in the music industry,” Spotify emphasizes in the announcement made about ‘AI Persona’.

For the ‘AI Persona’ tag to appear, the person behind one of these profiles You will have the possibility to indicate your creation with AI previously in your profilealthough the platform will also be in charge of reviewing profiles of artists whose public identity appears to be a photorealistic one generated by AI.

Likewise, the information on the label will indicate whether it was the user behind the profile who has transparently indicated that they are an AI Persona or whether it was Spotify that has reviewed the profile and determined that the label should be applied. Additionally, users may file an appeal if they do not agree.

Finally, Spotify will allow, in the coming months, the users themselves who can notify about profiles of artists who believe they are ‘AI People’.

With this new transparency measure, the platform wants the Spotify user to know that groups like The Velvet Sundown, with 117,000 monthly listeners currently, have an identity based on AI. In their case, they are also the ones who identify themselves as such.

Thus, this feature joins others such as AI Credits, SongDNA, Artist Details and artist profile protection.