The Israeli startup that is conquering the world of informal education in the USA

As part of the project, the company will provide kits and subscriptions to its hybrid training program to selected community centers throughout the US, with an initial investment exceeding one hundred thousand dollars. The project is expected to expand early next year to thousands of branches and centers of the organizations, with a potential transaction volume of millions of dollars per year.

A unique combination of physical and digital

The platform developed by iBrick combines physical kits designed for the assembly and construction of various models with an advanced digital system. The system presents each time the next model that the children must assemble, and during the work process provides complex scientific and engineering tools. The activity is carried out as part of enrichment classes adapted to a wide range of ages.

The multidimensional method provides a comprehensive response to diverse learning styles: from children who face traditional learning difficulties or attention deficit hyperactivity disorder (ADHD), who benefit from experiential and physical learning without the need for prolonged passive sitting, to outstanding and curious students who accept advanced technological and thinking challenges.

Working with the giants of informal education in the USA

Boys & Girls Clubs of America: the largest children’s and youth organization in the US, which operates over 5,500 centers nationwide and serves approximately 4 million children and youth every year in the afternoons within classes, educational frameworks and professional accompaniment.

YMCA USA: Part of the World Youth Organization, the center has over 2,000 centers across the country and focuses on youth learning and development, health promotion and social responsibility for millions of participants annually.

In preparation for the launch of the activity, the company’s professional training team trained and authorized local instructors from both organizations, with the aim of assimilating the unique learning method among the hundreds of children participating today, and later among thousands more.

“Make learning processes accessible to the next generation”