The first edition of VidCon Madrid 2022 will bring together over a hundred digital video artists, including Dulceida, Ana Mena, Nil Moliner, Marina Riverss, and Jorge Cremades, among others, on Saturday, November 5 and Sunday, November 6. An event that will include a mix of’meet and greets,’ panels, interviews, talks, branded content, and product debuts to bring together ‘influencers,’ ‘online’ platforms, businesses, and fans.
This is the first time that Paramount Global’s renowned event for content creators will be held in Spain. The festival will bring together over a hundred internet stars for a weekend at the Ifema Fairgrounds, thanks to a partnership with IPG Mediabrands, the production of Sharemusic!, and the support of the Madrid City Council. VidCon tickets go on sale this Sunday, March 20 at www.vidconmadrid.com.
Fans and industry executives will get the chance to meet the most significant online content creators of the present in person. “Bringing the magic of online creators to the real world, and specifically to Madrid, is a source of tremendous pride for us. Having such an incredible set of creators on board is the ideal method to popularize VidCon’s unrivaled digital, physical, and emotional experience “Carlos Martnez, Paramount Iberia’s General Manager, states
Hugo Albornoz, general director of IPG Mediabrands Content Studio, for one, believes that VidCon’s debut in Madrid demonstrates “the robustness of the Spanish market in the face of current and future communication.” “Companies must be prepared to incorporate these new kinds of content creation into their strategic strategies, resulting in the creation of high-value brands capable of engaging new generations of consumers,” he continued.
The first 27 digital creators have already been confirmed: Dulceida, Ana Mena, Nil Moliner, Lolalolita, Lucia Bellido, Pablo G Show, Twin Melody, Rubentonces, Marina Riverss, Michenlo, Jorge Cremades, or Anna Padilla. More participants, as well as other details about the event, will be released soon, according to the organizers.
THE MADRID CITY COUNCIL’S SUPPORT
During the presentation of VidCon Madrid 2022, Miguel ngel Redondo, delegate of the Government Area of Economy, Innovation, and Employment of the Madrid City Council, expressed his support for the creative and digital content industries as “generators of economic activity, job creation, and generation of added value and talent in the city.”
“It’s a genuine pleasure to be able to host an event of the grandeur of VidCon, aimed at the most significant authors and creators of digital content, as we go through a period of digital transition and bet heavily on innovation in the Internet world. We would like to extend a warm greeting to all guests, both domestic and foreign “IFEMA MADRID General Director Eduardo López-Puertas points out.
VidCon Madrid 2022 will have a unique offering for each type of guest, whether a fan, a creator, or a member of the industry, with an experience tailored to their needs. As a result, fans will choose the ‘Community Track,’ which includes access to live performances, meet-ups with the creators, panels, Q&A sessions, and a variety of other opportunities to interact with the artists and their work.
Industry executives, on the other hand, will have access to the ‘Industry Track,’ which provides access to experts, industry leaders, and the greatest creators. The organizers conclude, “Attendees will learn how to develop sustainable and profitable communities, best practices for leveraging video to sell products and services, how to work better with influencers, and, in general, the methods that will chart the direction of digital creativity.”