Technology is redefining the experience of digital tourists, who look for facilities in the chosen hotels that allow them to access better and personalized experiences, something that is being achieved thanks to the Artificial Intelligence (AI) and the automation of processes.
In addition to offering good service to their guests, those responsible for these accommodations look to technology for an opportunity to optimize their services, that is, for the room control o to temperature regulation among other features.
In this sense, the global technology solutions company Softtek believes that the integration of AI and process automation in this area not only improves operational efficiency – optimizing processes such as ‘check-in’ or reservation management-, but they also facilitate more informed and agile decision-making.
AI plays a prominent role in the analysis of large volumes of data, allowing us to identify trends and personalize services based on individual guest preferences.
For their part, the ‘chatbots’ They offer continuous support to users, to whom they answer frequently asked questions, serving as a support to resolve doubts and improve the customer experience, among other virtues.
The adoption of the Internet of Things (IoT) allows the personalization of services, in addition to representing progress towards sustainability and energy efficiency, according to the firm.
And through smarter management of resource consumption, these establishments can reduce your environmental footprint and optimize their operating costs, while facing the challenge of being ecologically efficient and respectful of the environment.
It is through the Internet of Things that the hotel sector can save costs and offer the best experience to its guests in an era marked by the hyper-personalization of services.
Thus, the implementation of IoT in hotels brings benefits such as the opportunity to know what the ideal temperature of a room is or the eating habits of clients. Thanks to this, you can optimize the configuration of your own room or make more accurate recommendations.
Taking advantage of this technology also avoids energy waste in establishment facilities, since with it it is possible to adjust the technology or control temperatures depending on occupancy schedules. In this way, costs can be reduced while benefiting the environment.
Finally, the use of IoT can also be extended to cameras, motion sensor devices or access controls, ensuring security that generates greater confidence both in guests and in hotel staff.