Google wants the service YouTube Music sea “the ultimate destination” for podcast users, after the incorporation of this content last year, for which it relies on a recommendation system and a back catalog that allows old content to be recovered.
Podcasts have been available on YouTube Music globally since late last year, where users can watch and listen to programs and use features like add episodes to play queue or the offline access without the need for a Premium subscription.
This commitment to podcasts on YouTube has materialized in the decision to withdraw dedicated service Google Podcastsalready closed in the United States, which will stop operating internationally on June 2.
Additionally, the company has incorporated support for subscribing to podcasts via RSS, as well as private RSS feeds in the library and improved listening to these contents in Android Auto.
Too a redesigned the algorithms used by the platform to offer recommendations, with the objective “to help creators and listeners discover new content effortlessly”, recalled the link with YouTube creators, Rene Ritchie, during a conversation held by YouTube Product Director, Johanna Voolich, about the future of this content.
Specifically, Ritchie has stated that, with all the new features implemented, the company wants to turn YouTube Music into “the definitive destination for both podcasters and followers,” as stated on the official blog.
Voolich, for his part, has stood out the visual component that is offered on the platform, something that, as he has said, people like because it makes podcasts have a creative component that complements the voice, the more traditional consumption limited to listening.
In relation to this, an idea that, he acknowledges, they have considered is the use of artificial intelligence to create the background visual of the podcasts, without delving into them.
Lastly, he stressed the recommendation systemand has pointed out the YouTube back catalog as one of the advantages that both users and creators can find, since in addition to offering recent new content, it also offers the possibility of uploading and discovering old content.