Around 50 items affected: Aldi Süd is throwing out these well-known brands

Mülheim an der Ruhr (NRW) – Anyone who shopped at Aldi in the past stood in front of manageable shelves. A few types of sausage, very little selection, done. Those days seemed long gone. But now Aldi Süd is turning the wheel back a bit.

The range is shrinking. Branded products, own brands and regional items are being sold. Even well-known brands are no longer safe Aldi South. Depending on the region, around 50 items will disappear from the shelves, reports thesmittel Zeitung (LZ). These are mainly affected Groceries like dairy products and sausage.

Product diversity costs money

For years the selection at the discounter had become larger and larger, now it is being sorted out. Apparently the enormous variety of products had become too complex and too expensive. And supplying the individual branches also became more and more complicated. A more uniform range can be controlled much more easily through the headquarters, according to the LZ.

In addition, there is too much choice in a product Costs upwards and slows down the pace of goods turnover. The Aldi law: Anything that doesn’t sell quickly enough takes up space on the shelf. And: If a product sells poorly, Aldi checks whether it is still profitable.

These well-known brands are disappearing from Aldi

Products such as Ehrmann Grand Dessert, Zott Creme Yoghurt or convenience goods from Rana are therefore available in many branches have disappeared from the permanent range and mainly appear in Aldi’s limited-time promotions. Regional products from Schwälbchen, Frankenland and Schwarzwaldmilch have also been reduced in the Aldi range, reports the LZ. In addition, the offering in the fresh food counter is being thinned out. Individual types of cheese and sausage should be delisted.

He explains to BILD Discounter: “Aldi Süd is continually developing its range. We ask for your understanding that we are not commenting beyond this for competitive reasons.” Axel vom Schemm, spokesman for Aldi Nord, responded to a query from BILD: “The developments discussed in some media relate exclusively to Aldi Süd. This has no impact on Aldi Nord’s offering.”