Like a postcard: all the Israelis started talking about this town

On August 27, Omer Adam is expected to get married in Portofino (Portofino)the small and picturesque coastal town located on the Italian Riviera. The choice of the destination is not accidental, over the years Portofino has become one of the places most identified with luxury vacations, romance and breathtaking scenery and every year it attracts celebrities, royalty, businessmen and travelers from all over the world.

“Omar Adam’s wedding shines a spotlight on one of the most beautiful and sought-after destinations in Europe,” says Tamar Garzon, Gulliver’s CEO. “Portofino is indeed associated with luxury, but in practice it can also be enjoyed on a more accessible budget by staying in the nearby towns and properly planning the vacation. Those who book in advance, choose flights to nearby destinations and combine public transportation or ferries, can experience the magic of the Italian Riviera at a significantly lower cost.”

She continues: “The combination of spectacular views, fine cuisine, small beaches, picturesque villages and an authentic Italian atmosphere continues to make Portofino one of the most sought-after destinations in the world, and it is no coincidence that more and more celebrities choose to celebrate the greatest moments of their lives there.”

Il Atias CEO MSC Cruises Israel, adds: “Another way to experience Portofino is from the sea. The city’s port is too small to receive large cruise ships, so the ships anchor in front of the beach and the passengers disembark by boat directly to the main square on the waterfront. It is possible to tour the heart of the town to enjoy the best restaurants, boutiques and main attractions. Among the cruise companies that include Portofino in their Mediterranean itineraries is Explora Journeysthe brand of luxury cruises”.

Portofino is located in the province of Liguria (Liguria) which is in the northwest of Italy, on the shore of the Ligurian Sea and looks like a postcard that has come to life: colorful houses surrounding the marina, luxurious yachts, narrow stone alleys, cafes and restaurants in front of the sea alongside boutique shops of luxury brands and spectacular viewpoints. The combination of luxury, the Italian atmosphere and nature has made it one of the most photographed destinations in the world and a favorite place for international celebrities.

In recent years, Portofino has also become one of the most talked-about celebrity destinations in the world. Kourtney Kardashian and Travis Barker chose to hold their wedding there, Madonna celebrated her birthday there in 2024, and over the years it has been regularly visited by movie actors, singers, fashion designers and royalty. The pop world also contributed to the town’s status: in the song “Elizabeth Taylor”, released in October 2025, Taylor Swift mentions Portofino twice. According to Forbes, the mention in the song led to a 1,329% jump in Google searches for the destination within just an hour of finding the album, a figure that illustrates how a small destination on the Italian Riviera has become a name that intrigues millions of people around the world.

The entire area offers much more than the town itself. Visitors can go sailing along the Italian Riviera, walk the paths of Portofino Park overlooking the sea, visit the monastery of San Fruttuoso (San Fruttuoso) hidden in a picturesque bay, spend time at small bathing beaches with clear water, enjoy restaurants specializing in seafood and the local Ligurian cuisine, or simply sit in front of the marina and watch the yachts moored in the harbor.

From Israel you can reach Portofino by flying to Milan or Genoa and from there continue by rental car or by train to the nearby towns. The end of August is considered one of the most sought-after periods in the region, so flight and hotel prices are usually at their peak.