Emirates Airlines maintained its first position regionally and fourth globally in terms of brand value in the international aviation sector for the year 2024, according to the latest report issued by Brand Finance.
The brand value of the Emirati carrier increased by 30% to reach $6.6 billion this year, outperforming prestigious airlines such as the American “Southwest Airlines”, British Airways, Qatar Airways and Air Canada.
Emirates Airlines achieved a AAA- rating in terms of brand strength.
As the largest airline brand in the Middle East, Emirates remains committed to diversifying its geographical presence. In February of this year, the brand announced the operation of daily flights to Bogota via Miami starting in early June 2024, which contributed to the establishment of the first link on… Launching between the Greater Middle East and the northern part of the South American continent.
To strengthen its position as a major global hub off the Middle East, Emirates has focused on continuous expansion and improvement of the routes it serves in Europe and Asia, while also maintaining a focus on modernizing its fleet with fuel-efficient aircraft that can provide long-haul capabilities including reduced operating costs. And improve performance.
As the global travel market recovers post-pandemic, airline brands in the Middle East have seen a significant rise in traffic year over year, with total traffic in 2023 almost reaching pre-pandemic levels. Aviation in the Middle East was also expected to recover more quickly last year due to factors such as the continued expansion of the regional fleet, which is estimated at 5.1% annually over the next ten years.
Delta Air Lines topped the rankings this year, with its brand value reaching $10.7 billion, followed by American Airlines in second place with $10.2 billion.
United Airlines ranked third with $8.6 billion, then Emirates Airlines came in fourth place with $6.6 billion, followed by Southwest Airlines in fifth place with $5.3 billion.
British Airways came in sixth place with $3.1 billion, then Qatar Airways came in seventh place with $3.1 billion, and Air Canada came in eighth place with $2.8 billion.
China Southern ranked ninth with $2.7 billion, then Irish Ryanair came in tenth place with $2.5 billion.
Strongest signs:
- “Delta” 10.7 billion
- “American” 10.2 billion
- “United” 8.6 billion
- “Emirates” 6.6 billion
- “Southwest” 5.3 billion
- “British” 3.1 billion
- Qatar Airways: 3.1 billion
- “Canada” 2.8 billion
- “China Southern” 2.7 billion
- “Rayan” 2.5 billion