Al-Nahedh for Al-Anbaa is 99% of the population of Kuwait
  • 2022 witnessed a decrease in the number of mobile devices connected to the Internet to reach 522,000 devices
  • 2.47 million users of the “Tik Tok” platform, aged 18 years and over

Bhai Ahmed

Hind Al-Nahedh, head of the Kuwaiti Digital Media Club, said in an exclusive statement to Al-Anbaa that the Internet users in Kuwait in 2022 amounted to 4.31 million users, noting that the Internet penetration rate in the country amounted to 99% of the total population.

Al-Nahedh’s speech came on the occasion of the International Day of Social Networking, which falls on June 30 of each year, where she said that the number of Internet users in Kuwait increased by 1.3%, and by 54,000 users between 2021 and 2022.

She pointed out that these data issued by “Kepios” reveal that there are about 43.5 thousand people in Kuwait who did not use the Internet since the beginning of this year, which means that 1% of the population remained offline, while the year 2022 witnessed a decline in the number of connected mobile devices. Internet, to reach about 522,000 devices.

Instagram app

Al-Nahedh said that according to Meta data, the number of Instagram users in Kuwait has reached 2.4 million users, despite the fact that Instagram’s policies limit the use of the platform to people aged 13 years and over, so it is useful to know that 67% of the “qualified” audience in Kuwait use Instagram.

She pointed out that the arrival of Instagram ads in Kuwait at the beginning of 2022 was equivalent to 55.7% of the local Internet user base (regardless of age) and in early 2022, 39.3% of the audience for Instagram ads in Kuwait were female, while 60.7 % of males.

Users of “Tik Tok”

Al-Nahedh revealed that the numbers published in the “ByteDance” ad resources indicate that the “Tik Tok” platform had 2.47 million users aged 18 years and over in Kuwait at the beginning of this year.

She explained that “ByteDance” figures indicate that “Tik Tok” ads reached 75.4% of all adults aged 18 years and over in Kuwait in the same period, as the arrival of “Tik Tok” ads in Kuwait was equivalent to 57.4% of the user base. The local Internet at the beginning of the year, regardless of age, and in early 2022, 39.4% of the audience for Tik Tok ads in Kuwait were female, while 60.6% were male.

Snapchat app

Al-Nahedh explained that the data published in Snap ad resources indicates that Snapchat had 1.95 million users in Kuwait at the beginning of 2022 and this number means that the reach of Snapchat ads in Kuwait was equivalent to 44.8% of the total population in the current year, however, Snapchat restricts The use of its platform is for people aged 13 and over, so it is also worth noting that 54.4% of the “eligible” audience in Kuwait used Snapchat in 2022 and the reach of Snapchat ads in Kuwait was equivalent to 45.2% of the local Internet user base (regardless of regardless of age) at the beginning of the year, indicating that 52.2% of the audience for Snapchat ads in Kuwait were female, while 47.3% were male.

Twitter users

Al-Nahedh indicated that the numbers published in the advertising resources on Twitter indicate that Twitter had 1.45 million users in Kuwait at the beginning of 2022 which means that the reach of Twitter ads in Kuwait was equivalent to 33.3% of the total population at that time, however, Twitter restricts The use of its platform is for people aged 13 and over, so it may be useful to know that 40.5% of the “eligible” audience in Kuwait used Twitter in 2022, as the reach of Twitter ads in Kuwait was equivalent to 33.6% of the local Internet user base ( regardless of age) at the beginning of the year.

small influencers

Al-Nahedh said that micro-influencers, those working with 100,000 followers or less, have been shown to generate greater ROI than their macro counterparts, helping to deliver real messages to loyal and engaged fan bases. Driven by socioeconomic factors, searches on the topic increased by 105% (according to Ahrefs Keyword Explorer) from 2019 to 2021 as brands sought to integrate it into their marketing strategy, as closings in 2020 and 2021 led to an explosion of new, versatile micro influencers. I entered the field of marketing.

She stressed that as a result, it is not surprising to see more brands looking to micro-influencers to increase their PR and social media marketing strategies, as figures indicate that micro-influencers will make up 91% of the market share in various sectors until the end of 2022. With access to better tools and data paving the way for increased personalization and more accurate measurement that helps brands enhance their influencer marketing strategy.

She pointed out that smaller influencers are valued for their flexibility, as they can easily engage their audiences on multiple topics and products, and they are not expected to stay in their lane when it comes to a particular niche or sector. Content from long-established platforms including YouTube and Instagram to emerging channels such as TikTok, simultaneously growing and diversifying the following base.

By Editor

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