It is colorful, shines like leather, it has been tested more than 2,000 times, “struck at high power on a slab of steel”. And it is “the cheapest technical ball in France”, says Bastien Grandgeorge. Quite a symbol for the general director of Decathlon France, who presented the brand’s results this Thursday, alongside world director Javier Lopez, from the headquarters in Villeneuve-d’Ascq (North).
This Kipsta ball, designed for children’s soccer games, is now sold at 3.99 euros, compared to 4.99 euros just over a month ago. The price drop led to a “75% acceleration in sales”, underlines Bastien Grandgeorge: “20,000 are sold per week. »