The stock went back a decade: Nice is no longer among the 30 largest companies in Tel Aviv

But this is not the only low that the stock is registering these days. Following the recent declines, Nice lost its place as one of the 30 largest stocks on the Tel Aviv Stock Exchange – and dropped to only 33rd place. It should be remembered that this is a company that in the years 2020-2023 was the company with the largest market value on the local stock exchange. Nice lost its place in the top 10 last year (2025), about a year after the veteran CEO Barak Elam announced his retirement from the position after decade, which led to a renewed wave of declines in the stock.

The fall in the company’s stock is also unusual in that it is the only one of all the shares of the Tel Aviv 35 index that produced a negative return in a 5-year period, and also one of the few with a negative return among the shares of the Tel Aviv 125 index. If this pace continues, it may find itself in the future expelled from the major index of the stock exchange.

Even since the beginning of the year, NICE continues to lose ground, when the pressure on the stock also stemmed from market concerns about the chances that AI tools will replace the need for software companies. However, Nice have been hoping for a long time that this is a temporary weakness. The company claims that this year is a “turning year” for the company, and that even following last year’s giant purchase of the German company Cognigy for a whopping $955 million, it will return to growth next year (2027).

The reports disappointed investors

Dual NICE, under the management of Scott Russell, provides solutions for customer relationship management and risk management. Last week, the stock fell by about 20% after it presented its first quarter reports for 2026 in which it raised its annual profit forecast, but its revenue forecast for the second quarter of the year ($761-771 million) was lower than that of the analysts.

Additionally, the company did not respond to media reports that it received offers to buy Actimize, its financial risk management business, which it acquired in 2007. According to the reports, Mobara has received non-binding offers from investment funds quoted at a price of 2.5 billion dollars for the activity.

With the publication of the reports, CEO Russell claimed that “together with Cognigy, Nice is the only provider that offers a fully AI-native customer experience platform that unites voice, digital and AI agents on an enterprise scale, and provides customers with measurable results in real time.”

Last year, Russell earned a salary of $12.7 million (NIS 43.6 million), which made him one of the highest paid in Tel Aviv, after Teva CEO Richard Francis and Tower CEO Russell Alvanger.