Long weekend of June 2nd, 10 million bookings in Italy

They are approximately 10 million visitors provided in Italian accommodation facilities for long weekend of June 2ndwith bookings growing by 3% approximately compared to the same period last year. Driving the increase are above all Italians, largely oriented towards staying within national borders, and the presence this year of an extra long weekend.

Il seaside is confirmed as the most popular destination with 3.7 million overnight staysfollowed by cities and art centers. This is what emerges from the latest investigation by Tourist Studies Center of Florence per Assoturismo Confesercenti.

Distribution of tourist flows

Beyond the 37% of tourist flowsfor an estimated total of 3.7 million overnight stays, will be concentrated in marine locations (37.1% of the total), confirming that the Republic Day long weekend represents the true “anticipation” of the summer seaside holidays.

The protagonist seaside destinations

Beyond the 35% of overnight stays will be recorded along the Romagna Rivierathe Venetian Riviera and the Western Rivierawho confirm themselves as the great protagonists of this first long weekend with a maritime vocation.

Cities of art and short breaks

The city hey art centers they will intercept the 26.5% of overnight stays (approximately 2.64 million visitors), favorite destinations for tourists short break culturali.

With the 9.7% of attendance (almost one million overnight stays) le lake destinations they confirm themselves as a very attractive alternative, clearly surpassing the appeal of other naturalistic or open air destinations in this specific period of the year.

Other tourist destinations

The mountain (5.7%, approximately 569 thousand presences), the rural and hilly areas (3.8%, approximately 379 thousand presences) and the thermal (2.8%, approximately 279 thousand presences) should intercept a total of just over 12% of the market: minority shares compared to the major traffic routes, but which will total over one million two hundred thousand presences.

The remainder 14.4% of flows (approximately 1.43 million visitors) concerns locations attributable to other interests or without a prevalent type of tourist offer.

Assoturismo’s comment

“The data from the long weekend are encouraging, especially after a cold May both in terms of climate and bookings”, declares the president of Assoturismo Confesercenti Vittorio Messina. “As the first test of the summer, the balance seems positive and confirms the desire to travel of Italians, who remain the real driving force behind this start of the season. These are numbers that give oxygen to businesses and territories, but which must also be read as a test bed in view of the peak months. The unknown factor of international uncertainty remains, which weighs on the forecasts of foreign tourist flows for the summer. For this reason the turismo it must be supported with policies capable of accompanying the supply chain in its various aspects, from the sea to the cities of art, from the lakes to the inland areas”.