Strategy: How tourism in Austria should continue to grow

Because the international one Competition become more and more intense. Many companies are facing one Generational changedigitalization and AI would also change how we travel. The State Secretary’s focus is on: Year-round tourismto “create value during off-peak periods.” That also brings more employment.

Investments should be encouraged

The companies should be better positioned financially. On the one hand, investments should be made with the help of financing from the Austrian Hotel and Tourism Bank (ÖHT) be further developed, “but also create new opportunities to mobilize private capital”.

Those too Goals by 2035 one thing is certain: the real one Value creation is expected to increase by 10 percent to over 25 billion euros, the international ones Travel revenue should nominally increase by more than 10 billion euros to over 36 billion euros and the number of year-round employees in the industry is expected to increase from around 134,600 to more than 160,000. The proportion of overnight stays in the eight off-season months (apart from January, February, July and August) is expected to increase from 53.5 to over 60 percent.

Industry representatives praise the tourism strategy

Industry representatives praise the “Vision T”. Vice Mayor and President of Vienna Tourism Barbara Novak and Vienna Tourism Managing Director Norbert Kettner for example, welcome the “clear look forward for Austria as a tourism location”.

“I also see ‘Vision T’ as a call for all national players to pull together in the same direction,” says WKÖ federal branch chairwoman Susanne Kraus Winkler.