Discreet since the beginning of the movement, the influencer today presents himself as one of the unifying symbols of the movement with a song published eleven years ago on YouTube. LFI did not fail to recover it.
Unlike his counterparts Squeezie, Tibo Inshape and Lena Situations, influencer Cyprien Iov, with more than 14 million subscribers on YouTube, has not yet spoken publicly about the high school blockades. But even in remaining silent, he found himself at the heart of the movement. To the point of becoming a unifying symbol. No Titlemusic taken from one of his short films published on the streaming platform eleven years ago, currently serves as a soundtrack for the young demonstrators. On TikTok and Instagram, it has already been used more than 100,000 times. The LFI presidential candidate, Jean-Luc Mélenchon, also made it his own.
No one knows if the leader of the Insoumis understood the meaning of No Title or if he is simply riding his popularity. According to the Lyrics Spaace account, specializing in music decryption, the piece signed by Franco-Vietnamese producer Nodey is such a success because high school students associate it with “their childhood” and to a universe that speaks to them much more than the repertoire of Aznavour, Brel or Brassens. To date, the short film in question, Technophobehas nearly 45 million views on YouTube. The theme of the mini-film, on addiction to new technologies, is particularly close to the interests of the younger generation.
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The “honored” producer
In the comments section of the video, which lasts eleven minutes, the young demonstrators thank Cyprien who, without intending to do so, created an unofficial anthem for them. “Gen Z has not said its last word”, “you allowed a generation to be built around your entertainment and today we thank you by using what you built”, “all of France has been watching this video for a week with the blockades”write some Internet users.
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The producer of the song, Nodey, reacted to this surprising craze on the show What is the informationbroadcast on France 5. The artist said « honoré » to receive so much affection from the public, eleven years later. “I don’t know how much of an anthem this song has become, but if it has, that’s great.”he said. Before adding that “Cyprian himself” sent him videos of young high school students with this music, and in particular that of La France Insoumise.