Sony sees AI as the technology that will allow it to offer more content and richer experiences to players

Sony go in the artificial intelligence (AI) a technology that “strengthens” the work of its studios and will allow it to offer players and developers “the best place to play and the best place to edit.”

The president and CEO of Sony Interactive Entertainment, Hideaki Nishino, has shared the company’s vision on AI, within the framework of the presentation of financial results and corporate strategy.

In this sense, consider that AI “strengthens” your effortsespecially in video games, where this technology is “reducing barriers to creation and accelerating development cycles,” both internally and externally.

Externally, AI makes it easier for more developers to bring their games to market. “As a result, we hope to see a significant increase in the volume and diversity of content available to players“said Nishino,

Externally, the manager has highlighted its use to automate repetitive tasks, which has allowed “improve productivity and accelerate areas such as quality control, 3D modeling and animation.”

Nishino has assured that It is already used at Naughty Dog and at Sony’s studio in San Diego, as well as in the remastering of Horizon Zero Dawnwhere a tool called ‘Mockingbird’ has reduced the time it takes to animate 3D facial models from motion capture from hours to “a fraction of a second.”

AI has also made it possible to introduce “new types of experiences”, such as the racing agent Sophy, from Gran Turismoor new non-playable characters (NPCs) with their own personalities.

“These practical applications allow our teams to spend less time on manual and effort-intensive tasks, and instead reinvest their time in creating richer worlds and game mechanics for our players,” highlighted the president of SIE.

For all these reasons, the company sees AI as a “powerful tool” to fulfill the mission of “always being the best place to play and the best place to publish.” Nishino has confirmed that will continue to invest in AI and machine learning capabilities with a focus on the consumer experience.

Likewise, Sony has initiated a pilot test with Bandai Namco Holding (parent of Bandai Namco Entertainment) to use generative artificial intelligence in video production, which will focus on anime.