Cristiano Ronaldo is the new Global Brand Ambassador of Dreame

From an operational point of view, the communication campaign associated with the partnership is developed around the concept of optimizing daily routines through automation. The agreement provides for the inclusion of the testimonial figure within the promotional channels of all the brand’s production divisions. Business ecosystem architecture covers four main segments, which include intelligent cleaning systems for indoor and outdoor environments, large connected appliances, personal care devices and small kitchen appliances. The industrial objective is to demonstrate how the application of integrated technologies can make domestic management more efficient, standardizing the visual identity of the brand in the various export markets.

The convergence between business development methodologies and the image of the testimonial was commented directly by the protagonists of the commercial transition. Cristiano Ronaldo specified the reasons for the agreement: “I am always looking for partners who share my drive for excellence and my determination to never give up. Dreame is a brand that innovates and delivers high-level performance, making your life easier. I am excited to join the Dreame family and support their mission of global market leadershipThe management’s assessments confirm that the cooperation aims to establish an immediate association between sporting efficiency and the reliability of home cleaning and maintenance systems.

Long-term planning involves strengthening the market share through diversification of the offer and widespread distribution in individual regions. Colm Chang, Global President of Dreame, analyzed the nature of the operation: “This is much more than just a sponsorship; is a powerful alliance between a technology leader and a world-class sports brand. We recognize each other’s strengths, vision and long-term orientation. Cristiano’s spirit of focus and excellence is deeply in tune with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to providing a high-quality, forward-thinking living experience for families around the world”.

At a local level, the coordination of marketing activities aims to consolidate the link between the applied discipline and the effectiveness of technological systems for the end user. Jane Wang, Country Manager of Dreame Italia, concluded: “Dreame’s commitment to pushing boundaries through innovation is something we firmly believe in. We believe in the power of discipline and technology to improve people’s lives. This partnership represents an exciting opportunity to demonstrate how cutting-edge technology and a winning mindset can create a better future for all”.