BIDV opened Flagship Private Banking branch in Ho Chi Minh City

This Private Banking branch is built on three core values: in-depth consulting and asset management capabilities, private service space, and aims to create a knowledge-connecting community for the elite.

Here, each investment solution is personalized according to each customer’s needs. In addition, BIDV also deploys a series of carefully selected knowledge and cultural connection activities, from investment forums, seminars on asset management and family asset management to private cultural events… Through that, customers can meet, share visions and create sustainable values ​​for many generations.

BIDV representative said that Private Banking is not simply a customer segment but aims at new service standards, taking customers as the center, focusing on personalizing the experience and accompanying customers in managing and preserving assets.

“We believe that the greatest value that customers seek does not stop at asset growth, but the ability to preserve and transfer values ​​that have been cultivated over many generations,” a BIDV representative shared.

Established in 1957, after nearly 70 years of development, BIDV currently has the largest total assets in Vietnam. The bank owns a diverse financial ecosystem including banking, securities, and insurance, serving more than 26 million individual customers and has cooperative relationships with thousands of financial institutions globally. In the field of retail banking, BIDV has held the leading position in terms of scale and market share for many consecutive years.

Over the past many years, BIDV has identified Private Banking service as a long-term development strategy. In 2021, the bank launched the first high-end personal customer center in Hanoi, then expanded in Ho Chi Minh City in 2024. To bring the best services to customers, BIDV has strategically cooperated with Edmond de Rothschild – a financial institution with more than 250 years of experience in the field of asset management. The bank has been honored by The Asian Banker as “The Bank with the Best Private Banking Service in Vietnam” for four consecutive years (2023 – 2026).

Putting into operation the Southern Premium Personal Customer Center Branch is the next step in BIDV’s strategy to develop the Private Banking ecosystem according to international standards. A BIDV representative said that in the coming time, the bank will continue to invest in the Private Banking segment, improving consulting capacity, asset management and service quality to meet the increasingly diverse needs of high-end customer groups.