New offer at five euros, drop in the price of certain Best Of… McDonald’s adapts its prices in the face of inflation and competition

An adaptation of its offer, in an inflationary context linked to the war in the Middle East and very competitive. McDonald’s France is launching a new McDeal menu for five euros in all its restaurants this Tuesday, as the brand announced in a press release sent to Le Parisien, confirming information from Les Échos. The price of certain Best Of menus will also decrease to 7.50 euros.

“These measures respond to a strong concern among the French,” justifies the fast food chain, citing a survey carried out in April 2026 by Ifop for McDonald’s France. According to it, “61% of French people have noticed a drop in their purchasing power and among them, 81% have had to give up moments of leisure and family fun.”

Prices capped until at least the end of 2026

What exactly to expect? This new McDeal menu will replace the McSmart, launched at the end of 2023 and whose recent evolution of the formula had been “questioned by consumers”, as we say internally. The McDeal will be made up of four products: a burger presented as “original and generous” (with two minced steaks, two breaded chickens or “a breaded fish preparation”), a small drink, a small fries and a small dessert or a hot drink (small Sundae, coffee, donut, etc.).

At the same time, the number one fast food restaurant in France is lowering the price of certain recipes on its Best Of menu: those including a McChicken, a Filet-o-Fish or a Double Cheese will increase, in all the brand’s restaurants, to 7.50 euros, compared to 9 euros on average today. This menu is one of the most “popular” offers: 30% of transactions include one. Finally, the offer of the famous Happy Meal at 4 euros – which appears in 20% of transactions – will be expanded with an increase in the number of possible combinations.

McDonald’s France “is committed to these prices until the end of the year” 2026. At the beginning of 2027, an “evaluation of the results” will be made to continue them or to “adapt” them, specifies the fast-food giant, which serves some 1.8 million meals every day. These new offers “represent for our brand and our franchisees a commitment of several tens of millions of euros, in order to be mobilized alongside our consumers to preserve their purchasing power”, specifies for his part Jo Sempel, CEO of McDonald’s France cited in the press release.

McDonald’s and classic fast-food restaurants are facing the arrival of new players at low or even very low prices such as Master Poulet or Tasty Crousty. At Master Poulet, for example, the thigh is sold for 2 euros 50, the whole chicken for 7 euros 50. So should we see a response from McDonald’s? No, replies AFP, Jo Sempels. “It’s not a proactivity versus the chains which may eventually enter the market, it’s because the consumer asks for it,” he assures about his new offer.