Meta designs an AI assistant for its more than 3 billion users

The company of Mark Zuckerberg Metawhich controls Facebook, Instagram, WhatsApp e Messengeris developing a highly personalized AI assistant to carry out the daily activities of his superiors 3 billion users. This is revealed by Financial Timesaccording to which the initiative is starting while the company is under examination by the investors due to the growing spending on artificial intelligence.

According to sources close to the matter, the group is developing interaction toolsincluding a advanced digital assistant which will be based on the new artificial intelligence model Muse Sparkreleased inApril 2026 in response to competitors such as GPT-5 e Gemini. A person familiar with the project said the virtual assistant was in the works internal experimentation by a group of employees.

An assistant modeled on AI agents

Another inside source said the goal was to develop a product similar to OpenClawwhich allows users to create bots based on artificial intelligenceknown as agentsable to complete activities independently on their behalf. Meta aims to allow users to share highly sensitive informationcome health data e financialwith its own virtual assistants if they want, a person familiar with the project said. However, some wonder if i consumers they will be willing to do it.

Zuckerberg’s vision and investor concerns

The initiative underlines the will of the CEO Mark Zuckerberg to integrate theartificial intelligence at the center of consumer products of Meta, at a time of growing concern among the investors regarding the costs and the realization of its ambitious vision of “personal superintelligence”.

Investments, cuts and Wall Street reactions

Zuckerberg keep investing billions of dollars nell’infrastructure and in talents in the field of artificial intelligence, although the company plans to cut 10% of one’s own workforce by the end of the month. Last week, Meta has announced that it will increase its own capital expenditure Of 10 billion dollarsbringing them up to 145 billion dollars this year. The concerns of Wall Street regarding the growing expenditure have caused a strong decline in share pricewith a loss of almost 170 billion dollars Of market capitalization of the group last week.

AI characters and digital clones

Among other projects by artificial intelligence of Meta, the FT reported that the company is developing Photorealistic 3D characterspowered by AI, with which users can interact in real timestarting from a digital clone of Zuckerberg. The head of Meta himself is involved in thetraining and in the experimentation of its own animated artificial intelligence.

The automation functions and comparison with OpenClaw

The ambitions relating to the figure ofpersonal assistant have been illustrated internally personal during a plenary company meeting last week. In particular, Meta is developing features similar to those of OpenClawa popular project open source which allows users to create virtual assistantstypically to automate tasks like web browsing o to email and calendar management.

Usability, security and privacy

Earlier this year Meta had been looking to hire the founder of OpenClaw, Peter Steinbergerwho however preferred to join OpenAI. Zuckerberg he said last week, during a earnings conference callwhich OpenClaw remains difficult to use and manage for most users. “How can you create a version of that experience that is much more refined, optimized and easier to use”he asked. Although there are numerous tools available in the market “from the agent”, “There aren’t many I’d like to give to my mother”he added.

Risks and focus on e-commerce

OpenClaw was the subject of criticisms for the risks related to safety and to privacyin some cases where users have granted the bot access to personal information and the technology is gone out of control. Zuckerberg he also spoke out in favor of investments in AI specialize in shoppingsuggesting that the functionality of e-commerce they will be a focal point of Meta’s AI assistant.