A mail order company closed to Finns was listed on the Stockholm Stock Exchange

Owned by Norwegian investment companies in recent years They Holding was listed on the main list of the Stockholm Stock Exchange today. The stock went up 3.7 percent at the stock market opening and was quoted at 62.20 Swedish kronor after a quarter of a quarter of trading.

The subscription price of the share in the initial public offering was 60 kroons per share, with which the company collected 300 million kroons, or about 27.1 million euros before listing costs.

The issue of five million shares covered approximately 20.2 percent of the total number of shares and votes in Ellos. All in all, the company’s market value after the share issue was 1,485 million kroner, or about 134 million euros. It is listed on the main list of the Stockholm Stock Exchange in the Small Cap market value category.

The recently concluded share issue was oversubscribed many times over. Ellos says in his press releasethat the interest in the share issue was “very high” among institutional investors in Sweden and a few other countries abroad. Anti was also well received by the general public in Sweden and Norway.

Ellos carries the group

Ellos Group is a fashion and home decoration e-commerce company operating in the Nordic countries. The group’s online stores Ellos, Jotex and Homeroom operate in the Nordic countries, and their core target group is middle-aged women.

Ellos’ product selection currently consists of both own and third-party brands in Sweden, Norway, Denmark and Finland. Ellos Group also has its own integrated payment and financing solution Elpy.

In last year’s comprehensive financial period, Ellos’ turnover was SEK 2,549 million, Jotex’s turnover was SEK 728 million and Homeroom’s turnover was SEK 158 million.

The net sales of all the group’s e-commerce companies last year was 3,435 million kroner, or about 310 million euros. Ellos’ share of turnover was 74 percent.

The entire turnover of Ellos Holding was last year according to the leaflet 3,464 million kroner. Last year, the company made an operating profit of 147 million kroner, the result for the financial year remained at a loss.

The Norwegians now hold power

Ellos was founded by a Swede Olle Blomqvist in 1947. Operations that started in Borås expanded to Norway in 1983, Finland in 1987 and Denmark in 1995, the company times in its history.

Ellos’ ownership phases have been colorful. Ellos has had time to be, among other things, a Swedish grocery company The ICA owned in 1988–1997. French Dry predecessor Pinault-Printemps-Redoute in other words, PPR owned Ellos at the turn of the millennium.

Later, Ellos ended up with a Swedish venture capitalist of Nordic Capital through in a crisis mood for Norwegian investors in 2024. After the share issue, the largest owners are Norwegians Sissener (20.7% of shares and votes), Surfside Holding (11,6 %) Pareto Asset Management (11.2 %) and Storm Capital (10,0 %).