The Malaysian move marks another stage in the global change in relation to social networks. For years, most platforms were based on terms of use that set a minimum age, usually 13, but enforcement was very partial. Many children opened accounts easily by entering the wrong year of birth, and the networks benefited from the early joining of young users, who later became a loyal and profitable audience. Now many governments want to change the equation: the responsibility will no longer be placed only on the children or the parents, but on the companies that operate the services.
According to the new guidelines in Malaysia, children under the age of 16 will not be allowed to open social media accounts. New users will be required to undergo verification upon registration, and existing users will be required to prove that they are over the age of 16. Those who do not pass the verification process will not be able to open a new account, and in the case of an existing account, access to it will be limited. The Malaysian government said the goal is to reduce children’s exposure to harmful content, dangerous interactions and features on platforms that are not age-appropriate.
The new rules are defined as result-based regulation. That is, the state does not dictate to companies exactly which technology to use, but requires them to reach a clear result: preventing the use of children under the age of 16. However, the guidelines state that the verification mechanisms will have to be based on Malaysian government identification documents, or on identification documents issued by a competent authority in another country. Alongside this, the companies will be required to establish clear and readily available reporting mechanisms for harmful content affecting children, to implement age-appropriate protections and to act against suspicious accounts that belong to users who are too young.
Implementation is not expected to be fully immediate. Although the rules take effect on June 1, Malaysian authorities have announced that companies will be given a reasonable period of time to implement the verification mechanisms. The government did not publish an exact duration for the grace period, but clarified that the platforms will receive relevant schedules. This means the ban officially begins, but the real test of enforcement is expected to come in the following months.
Malaysia does not operate in a vacuum. The move comes after Australia became the most prominent country to lead a broad ban on social media accounts for children under 16. Australian law requires platforms to take reasonable steps to prevent children under 16 from opening or maintaining accounts, and the responsibility lies with the companies themselves, not the children or their parents. The Australian regulator defined the move as a step to protect young people at a critical stage of their development, and the law includes the possibility of very high fines against companies that do not meet the requirements.
In Brazil the picture is slightly different. There it is not a blanket ban on all use of social networks by children under the age of 16, but a broad law for the protection of children and youth in the digital space. The law requires platforms to implement monitoring and protection mechanisms, link the accounts of certain minors to a guardian, and reduce features considered addictive or manipulative, such as endless scrolling and autoplay of videos in children’s accounts. The Brazilian model represents a less absolute approach than that of Australia and Malaysia, but it points to the same trend: direct government intervention in the structure of the digital services that children consume.
Britain is also examining the issue, but the discussion there is more complex. Rather than just a blanket ban, online safety organizations have called on the government to limit access by children under 16 to platforms that do not meet strict safety standards. According to this approach, the companies will have to prove that they operate effective protection mechanisms, for example against endless scrolling, disappearing messages, push notifications and features that prolong usage. That is, not every social network will be automatically blocked, but a platform that does not prove to be safe for children may be banned for them.
Behind the wave of legislation is an ongoing concern about the influence of social networks on children and teenagers. Governments point to exposure to violent or sexual content, online bullying, damage to body image, sleep disruption, screen addiction, commercial manipulations and dangers from adults targeting children. Platforms like TikTok, Instagram and YouTube have become an almost inseparable part of young people’s daily lives, but their recommendation mechanisms are built to extend the duration of the stay, create high engagement and present personalized content very quickly. For children, supporters of the legislation argue, it is too powerful a system without adequate supervision.
On the other hand, the bans provoke sharp criticism. Digital rights organizations, media researchers and some parents’ groups warn that age verification through identification documents may harm the privacy of all users, not just children. If any individual is required to present a certificate or pass an identity check to open an account, the platforms or third-party authentication providers may hold particularly sensitive databases. A leak of such information could reveal not only age and name, but also usage habits, digital identity and social connections.
There is also a practical difficulty: children and teenagers know how to bypass limitations. They may use adult accounts, private networks, friends’ devices or less supervised platforms. In Australia, initial studies already indicate that some young people continue to use the networks despite the ban, while others who have been blocked are less exposed to news and public information. That is, a blanket ban may reduce some of the dangers, but also cut off teenagers from spaces where they consume information, create social relationships and receive support.
The main question is whether an age ban is a real solution or a political response to public pressure. On the one hand, it is difficult to ignore the possible damage of early exposure to networks built to maximize attention. On the other hand, a mere ban does not replace digital education, parental involvement, design responsibility of the companies and enforcement of dangerous content. Countries like Brazil and China offer other models: not necessarily complete blocking, but a time limit, content filtering, changing the design of the platform and built-in protection mechanisms according to age.
The Chinese model, for example, is based on the status of minors embedded in devices and applications. Instead of completely prohibiting access to the net, it limits surfing hours, blocks use at night and directs children to content that is defined as educational or suitable for their age. In many democratic countries it is more difficult to operate such a mechanism due to concerns about extensive government surveillance, but it demonstrates a different direction: not only the question of whether the child goes online, but what he sees there, how long he stays, and what mechanisms are activated on him.
Malaysia has now chosen the more aggressive route. It is not content with recommendations for parents or improved privacy settings, but requires companies to prevent use under the age of 16. For the technology giants, this is another sign that the era of self-declarations and soft enforcement is coming to an end. If in the past it was possible to be satisfied with a button where the user confirms that he is of the right age, now governments demand proof, responsibility and results.
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