More than 300,000 people flocked to the beach square in Sam Son to attend the opening of the beach tourism festival taking place at 8:00 p.m., April 27.
From the afternoon of April 27, long lines of people lined up at the square to watch the art water music show and wait for the festival. Restaurants and hotels around the area were also filled with people watching the show.
Hundreds of thousands of people attended the opening ceremony of the marine tourism festival, inaugurating the marine square and festival landscape axis. Image: Sun Group
In his opening speech, Mr. Le Van Tu – Chairman of Sam Son City People’s Committee said that with its advantages and potential, the city is always determined to become a smart, modern, and safe coastal tourism city. , attractive and friendly to domestic and foreign tourists.
To successfully accomplish that goal, the city focuses on exploiting and promoting the advantages that nature bestows, attracting domestic and foreign investors, and forming new entertainment and tourist areas. international level. At the same time, the locality also focuses on building a system of urban civilization and tourism civilization, forming a polite, friendly, hospitable behavior style, creating a comfortable psychology as well as satisfaction of tourists. Come to Sam Son.
“Determined to build Sam Son into a key national tourism urban area, contributing to making Thanh Hoa a new growth pole,” Mr. Le Van Tu shared.
Mr. Le Van Tu – Chairman of Sam Son City People’s Committee spoke at the event. Image: Sun Group
Besides the opening of the marine tourism festival, the inauguration ceremony of the marine square and festival scene attracted the attention of many attending audiences. At the inauguration moment, the sea square was illuminated with interwoven effects from the LED ball and hundreds of colorful light strips, combined with bustling sounds and blooming fireworks displays.
This is a typical project with impressive design invested by Sun Group and architectural design consulting by ASPECT Studios (Australia), a leading international unit in the field of architectural design. view. The square can accommodate up to more than 10,000 people, is 2.6 km long, 120 m wide, connecting directly to South Ma River Avenue, leading to the large Sun World Sam Son entertainment complex. With the square being put into operation and exploitation, Sam Son made its mark by having a new, modern public space but still rich in Thanh Hoa identity with the symbol of Trong Mai island or Dong Son bronze drum motifs. interwoven in the overall architecture.
One of the highlights in the square are two fountains installed with lighting systems that combine sound with modern software to create a satisfying water music show. Throughout the summer, from April 27 to September 5, the square will bring a water music show for residents and tourists to enjoy every evening from Monday to Saturday (except Sunday) within the time frame of 8:45 pm – 9:00 pm. With architecture that honors indigenous culture and the combination of high technology, this place is expected to become a new symbol of city tourism and a meeting point for large-scale events and festivals.
Emphasizing the role of the project, Mr. Le Van Tu affirmed that in recent years, Sam Son’s urban technical infrastructure has been invested synchronously and modernly, notably the square project. sea. The inauguration and putting into use of the sea square and festival landscape axis will promote socio-economic efficiency, create a unique community cultural space, and be a place to organize exciting street festival activities. dynamic and culturally diverse.
Singer Duc Phuc – one of the young artists participating in the program. Image: Sun Group
The highlight of the program also comes from art performances with the theme “Sam Son – Colorful” staged with many layers to highlight local cultural identity. Inspired by the history of expanding, building the territory and typical cultural marks of Thanh Hoa, the artistic journey has three chapters: Quintessence of Thanh culture, Echoes of the blue sea, Sam Son – Brilliant colors brought the audience to colorful emotions.
In addition to lyrical musical performances, praising the quintessence of Thanh’s culture expressed through the emotional voices of Trong Tan, Le Minh Ngoc, Huyen Trang, Duong Hoang Yen… the program also has the participation of top showbiz singers such as Min, Duc Phuc, Oplus group… bring a youthful, vibrant atmosphere, inspiring a Sam Son on the rise. The unique art program leaves many beautiful impressions on visitors, contributing to promoting the beauty and new vitality of the coastal city, positioning Sam Son as the leading city of festivals and events in the North. .
Fireworks lit up in the sky of the coastal city at the end of the program, closing the opening ceremony, opening a vibrant summer tourism season, bringing Sam Son to the milestone of 8.5 million tourists.
The festival also includes a brilliant fireworks display. Image: Sun Group
Coming to Sam Son this summer, visitors will participate in a series of diverse cultural – artistic – sports activities. Among them, the highlight is the opening of Sun World Sam Son Park – an outdoor amusement park complex with the largest investment scale and area in the North, invested and built by Sun Group, contributing to creating a unique highlight groundbreaking tourism and extend each visitor’s experiential journey.
Along with that, high-rise apartment towers with open views of the sea and infrastructure projects are gradually being completed in the Sun Group ecosystem in Sam Son, promising to help create lifestyle and business. new and modern for people, improving the urban appearance, making Sam Son the most attractive tourist destination in the country.