Apple raises prices for the first time in years: the details of the increases, product by product

In principle, the increases reach both computers Mac como a tablets iPad and represent some of the most important adjustments in recent years for these product lines.

In the previous months, Apple had already adjusted some of its product linesespecially Macs. In March it stopped selling the Mac Studio with 512GB of RAM and subsequently removed the $599 Mac Mini option, so the device’s starting price is now $799 with 512GB of storage. But now it was for much more.

The price increases were listed this Thursday in Apple’s online store and affect a wide range from your catalogue.

The new laptop MacBook Neo, a viral sensation, will have an initial price of $699 against the 599 with which it went on sale in March; he Mac Studio with M3 Ultra chip will suffer an increase of 1,300 dollars, going from $3,999 to $5,299.

For his part, the MacBook Pro 14 inches rose 300 dollars, now costs 1999; he MacBook Pro 16 inches went to $2,999 (+$500); and the MacBook Air it was at 1299 dollars (+ USD 200).

In the segment of tabletsthe increases also reached the entire family iPad.

The basic model went from $349 to $499 (+$100), while the iPad Mini rose from $499 to $599 (+$100). For his part, the iPad Air 11-inch increased from $600 to $749 (+$149), the 11-inch iPad Pro It went from 999 to 1,199 dollars (+200 dollars), while the 13-inch version also registered an increase of approximately 200 dollars.

The increases also expanded to rest of the ecosystem from Apple.

He iMac went from 1,299 to 1,499 dollars (+200 dollars), while the Mac Studio with M4 Max chip registered one of the largest increases, rising from $1,999 to $2,499 (+$500).

In the line of devices for the home, the HomePod increased from 299 to 349 dollars (+50 dollars) and the HomePod Mini from $99 to $129 (+$30).

For his part, the Apple TV went from 129 to 199 dollars (+70 dollars). Finally, the Vision Prothe company’s mixed reality headset, raised its price from $3,499 to $3,699 (+$200).

In some cases, increases exceed 20%an unusual percentage for a company that historically maintained a policy of gradual increases.

The main reason is related to the crisis global that crosses the market NAND and RAM memoriestwo essential components for any modern device.

A few weeks ago, Apple CEO Tim Cook publicly acknowledged that the situation had become hard to hold.

“Unfortunately, price increases are inevitable“said the executive when referring to the increases that component manufacturers are passing on to the entire technology industry.

According to estimates by the consulting firm TechInsights, Apple would have gone from paying around $13 for a 256 GB NAND flash memory to more than $50 per unit. In the case of 12 GB LPDDR5X RAM, the cost would have risen from $39 to $145.

In ArgentinaAs usual, the situation is uncertain. In the absence of official presence, Clarion He spoke with two of the local licensees who market Manzanita products.

“At the local level in maximstore We have been analyzing Apple’s announcement in detail and what impact it may have in our country, where we will try transfer as little as possible to the userwithout neglecting discounts or installment financing, both in our stores and on the website,” said Alejandro Goldín, General Manager of maximstore.

For his part, a spokesperson for MacStation assured: “We will accompany our clients with specialized advice so that they can make the best purchasing decision according to their needs and the market moment.

Although for now the increases mainly affect Mac and iPad, many analysts consider that the next iPhone could follow the same path.

Concern is growing because the apple brand would also be preparing a reorganization of its launch calendar. Different leaks indicate that the company plans separate the presentation of the Pro models of the cheapest versions, abandoning the traditional September scheme that it maintained for more than a decade.

In this context, several market studies estimate that, if Apple completely passed on the increase in costs to the consumer, future premium models could register significant increases compared to current generations.

For now the company has not confirmed changes in the price of the next iPhone. But no one in the number one technology brand worldwide You can ensure that this tweak doesn’t expand to your aspirational phones in the coming months.