Viettel Store AAR received the Outstanding Mall Seller award from TikTok Shop

The award ceremony took place on July 28 in Ho Chi Minh City within the framework of TikTok Shop Summit Vietnam 2026, an annual event gathering brands, sellers, content creators and partners in the TikTok Shop ecosystem. In addition to sharing the development trends and orientation of the platform, the program also honors businesses that have made outstanding contributions to the development of e-commerce in Vietnam.

The Top Performance Mall Seller Award is given to Mall sellers with outstanding achievements on TikTok Shop. Not only does it reflect business results, the award also recognizes stable operations, service quality and shopping experience that businesses bring to customers.

Viettel Store AAR being honored in this category marks a new milestone on Viettel Store’s e-commerce development journey.

Viettel Store AAR is a genuine technology retail system and AAR (Apple Authorized Reseller – Apple’s authorized dealer system under Viettel Store) in Vietnam, and is also a seller of TikTok Shop Mall. The system has gradually built a multi-channel retail model, connecting the store system with online platforms to provide a seamless, genuine and reliable shopping experience for customers.

According to Viettel Store representative, this result is the result of continuous investment in operating capacity, standardizing processes and improving service quality. Instead of just focusing on sales growth, businesses aim to build a stable operating platform to meet increasingly large order sizes, while maintaining a consistent shopping experience across sales channels.

With a network of nearly 500 stores and a multi-channel sales system on the website, Shopee and TikTok Shop, Viettel Store develops a retail model combining online experience and in-store services, helping customers feel secure with a genuine shopping experience, more convenient in consulting, shopping and after-sales.

In the context of e-commerce entering a competitive phase with service quality and operating capacity, recognition from TikTok Shop contributes to affirming the efforts of Viettel Store, especially Viettel Store AAR in improving operational efficiency and bringing long-term value to customers.

“The award reflects the team’s efforts in building a stable operating system and focusing on customer experience. This is also the basis for Viettel Store to continue improving service quality on e-commerce platforms,” ​​said Lieutenant Colonel Dinh Thi Dung, CEO of Viettel Store.