The European heat wave is forcing fashion houses to rethink their practices

Or can you still make it?

The Associated Press raportoi fashion houses invested in the cooling of the public during Paris Men’s Fashion Week.

Ice packs, humidifiers and towels soaked in cold water were used for the purpose – even “Evian ice water from silver trays”.

In addition, the fashion houses have postponed the show times of their shows. For example, Dior changed the time of its show from afternoon to nine in the morning.

According to AP, those sitting in the front row of the fashion show held in Paris wondered whether the timing of the fashion weeks should be moved directly to a cooler season in the future.

“Paris fashion weeks are the canary in the coal mine,” commented a fashion critic Ben Freeman AP:le.

The canary in the coal mine is an expression that means the conditions of fashion weeks are a warning sign of what is to come.

Why trendy Paris ahead, the rest of the world behind?

Almost half Major European cities are currently experiencing an unprecedented heat load. Workplaces and schools are closed due to temperatures over 35 degrees, not only in France but also in other countries.

The Guardian reports the June heat wave, which is the worst in history and, according to scientists, a direct result of the climate crisis.

Milan Men’s Fashion Week was also organized in June. Parasols and hand fans were in active use.

The lowest temperatures were at night, when the temperature dropped to 26 degrees.

This week many models have walked on the catwalk wearing either leather or wool. The thought makes me sweat.

Will clothes be adapted to the conditions of a changing world in the future?

Vogue highlights in its article fashion designer Rick Owensin a collaboration collection with Adidas, which premiered at Paris Fashion Week.

Vintage is based on Adidas’ Climacool technology, which allows the garment to inflate in the style of a balloon and allows the built-in air conditioning to cool the wearer.

The collection also includes an “ice vest”.

Although the collection’s clothes are primarily designed for goal-oriented athletes, they caught the attention of the fashion world in the heat.

Owens himself describes the collection as a personal air conditioning system. It’s practically a matter of wearable cooling.

The idea certainly attracts one or two Europeans at the moment.