Jürgen Klopp, the DFB and Red Bull: Only winners? Are you kidding me? Are you serious when you say that!

Klopp has been under contract with Red Bull for almost two years, even if it is difficult for outsiders – as Klopp himself admits – to see what the future national coach is actually doing there.

Klopp expressed the wish that “ideally there are only winners in history.” And further: “Red Bull has to get out of the situation cleanly.”

Will Klopp remain a brand ambassador?

Well, as things stand, the billion-dollar company will probably get out of this number very cleanly. One could even go so far as to say that Red Bull could become a major beneficiary of this supposedly tricky contract situation.

On the one hand, Jürgen Klopp’s engagement as a consultant, which has so far been completely ineffective in sports, is probably dissolving into favor, and on the other hand, Red Bull could use Klopp to advertise the wide-reaching national team in the future. It is said that Red Bull would be happy to let Klopp go without being compensated by the DFB, but in return Klopp would be allowed to remain a brand ambassador for the Austrians.

And the DFB? Sure, he would save the transfer fee. On the other hand, the association incurred the displeasure of the football community.

The Red Bull Group has a bad reputation among the majority of fans in this country because it built a top club out of nowhere in Leipzig and is therefore a gravedigger for the traditional club with all its fan culture, etc.

The categorical rejection of the RB Leipzig football construct in a professional football world dominated by sponsors may be exaggerated and hypocritical, but it is real. Leipzig fans feel this anger almost at every away game.

Jürgen Klopp also suffered a loss of image due to Red Bull. The 59-year-old was considered a kind of football messiah in Mainz, Dortmund and Liverpool because he made the footballers better and – even more – emotionally touched the fans. With his Red Bull commitment, he alienated many of his supporters.

The fact that he now wants to bring Red Bull into the national team boat and is likely to achieve this shows two things: Firstly, Jürgen Klopp doesn’t care at all what the public thinks about him, the main thing is that he achieves his goals. In this case, a quick and smooth engagement as national coach.

Secondly, after the botched World Cup, the DFB is acting from such a position of weakness that it is letting Klopp dictate everything to it, including an indirect partnership with a company that the majority of fans are extremely critical of.

Jürgen Klopp may be the right national coach for the German national team. But the start of the Swabia-born man’s likely commitment definitely has a “Gschmäckle”.